Atestat

Powerful Essays
Topics: Starbucks, Coffee
“Fraţii Buzeşti” National College

Coordinating Teacher Laura Schevach Student Alexandra Maria Costa Class XII H

Craiova, May 2013

Summary

Summary........................................................................................................................... 1 I. Rationale .................................................................................................................... 2 I.1. Founding .................................................................................................................. 3 I.2. Sale and expansion ................................................................................................... 3 I.3. Expansion to new markets and products .................................................................... 4 III. Products .................................................................................................................. 5 II.1. Coffee ..................................................................................................................... 5 II.2. Tea ........................................................................................................................ 6 II.3. Coffee Quality ........................................................................................................ 7 IV. Advertising ............................................................................................................. 7 III.1.Logo ....................................................................................................................... 7 III.2. Partnerships .......................................................................................................... 8 V. Intellectual property ................................................................................................... 9 IV.1. Environmental impact............................................................................................ 9 IV.2. Recycling



Bibliography: and Resources 1. “Onward: How Starbucks Fought for Its Life without Losing Its Soul” by Howard Schultz; 2. “Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time” by Howard Schultz; 3. “5 Things You Didn’t Know: Starbucks” by “The Best Article Every Day”, written by Ross Bonander; 4. “Forty Years Young: A History Of Starbucks” – “The Telegraph”, May 11th, 2011; 16

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