Asus Asignment
ASUS https://www.asus.com
INTRODUCTION: ASUS, Taiwanese multinational company blessed with one of the world 's top R&D teams, is well known for high-quality and innovative technology. As a leading provider of 3C (computers, communications and consumer electronics) total solutions, ASUS offers a complete product portfolio to compete in the new millennium.
Corporate Vision: Imagine innovations that simplify our customers’ lives and enable them to realize their full potential. ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere.
Mission: ASUS has established its corporate mission: Provide innovative IT solutions that empower people and businesses reaching their full potential. Technology is the main part of ASUS. We continue to refine our quality management process to ensure customers receive quality solutions cost effectively.
BCG MATRIX OF ASUS:
STARS: Tablet, MEMO PAD.
QUESTION MARKS: Laptops & software.
CASH COWS: Graphics card, Printer.
DOGS: Computers.
MARKETING STRATEGY: Increase total market share in the notebook and tablet category from 11.1% to 14% by Q4 2013. Increase physical presence to compete more directly with rivals Develop an effective low cost advertising campaign that remains within a budget of $500-$750k Product & Packaging Strategy PRODUCT Continue to invest in R&D, ensuring consistency in producing innovative and high quality products. only 18% of the target market thought ASUS products. Media costs avg salary for social media coordinator is $46,000 a year works to preserve brand awareness and customer appreciation Online Advertising Costs YouTube $1000/day budget $0.05/view bidding price Forecasts between 40,000-200,000 views per day Commerical Production Costs $44,000 dollars/day to shoot Online TV Streaming Costs Costs $15,200 for a 4
INTRODUCTION: ASUS, Taiwanese multinational company blessed with one of the world 's top R&D teams, is well known for high-quality and innovative technology. As a leading provider of 3C (computers, communications and consumer electronics) total solutions, ASUS offers a complete product portfolio to compete in the new millennium.
Corporate Vision: Imagine innovations that simplify our customers’ lives and enable them to realize their full potential. ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere.
Mission: ASUS has established its corporate mission: Provide innovative IT solutions that empower people and businesses reaching their full potential. Technology is the main part of ASUS. We continue to refine our quality management process to ensure customers receive quality solutions cost effectively.
BCG MATRIX OF ASUS:
STARS: Tablet, MEMO PAD.
QUESTION MARKS: Laptops & software.
CASH COWS: Graphics card, Printer.
DOGS: Computers.
MARKETING STRATEGY: Increase total market share in the notebook and tablet category from 11.1% to 14% by Q4 2013. Increase physical presence to compete more directly with rivals Develop an effective low cost advertising campaign that remains within a budget of $500-$750k Product & Packaging Strategy PRODUCT Continue to invest in R&D, ensuring consistency in producing innovative and high quality products. only 18% of the target market thought ASUS products. Media costs avg salary for social media coordinator is $46,000 a year works to preserve brand awareness and customer appreciation Online Advertising Costs YouTube $1000/day budget $0.05/view bidding price Forecasts between 40,000-200,000 views per day Commerical Production Costs $44,000 dollars/day to shoot Online TV Streaming Costs Costs $15,200 for a 4