Assingment perodua

Good Essays
Topics: Marketing
Manegement !
Introduction of the organization/company!
Perodua .
Name of company :
The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua.. is Malaysia's second largest automobile manufacturer after Proton
The form of company: founded in 1996 It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.[1] 'M2' refers to the codename which was used when the project to establish Perodua was still Top Secret.
Location and addresss :
Perodua sales sdn.bhd ; Lot 37680, Taman Perindustrian Bukit Maluri, Jalan 3/37A, Kepong, Kuala Lumpur, 52000, Kuala Lumpur, WP Kuala Lumpur, 52000
Perodua Sales Centre ; 468-6 Jalan Ipoh, 52000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Produa service centre ; 9 Lorong Enggang 31, 54200 Kuala Lumpur
Nature of business :
Manufacturer and assembly of motorcars,engines,components &Parts thereofand more
PERODUA SALES SDN BHD, Kulai Branch started operation in 2005, PERODUA SALES SDN BHD, Kulai Branch began its journey as the second national car company to serve the nation’s need for an affordable and industry-leading quality compact car. Strive to place people first in everything it does. Perodua’s brand statement – Building Cars, People First – stresses the importance of tailoring the product and services to individual lifestyles. It also highlights the role the company plays in empowering the employees and partners through industry-leading training and skill transfers.
Vision,Misson and objectives :
Vision :
To be the most preferred automotive brand renowned for products and services of excellent quality which contributes to the development of the nation.
Professionalism in all our operations, Efficiency in utilising technologies and available resourcesResilience in meeting our challenges, Optimising benefits to customers and stakeholders, Dedication towards social responsibility to community, the environment and

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