Assingment Komunikasi Khalayak

Powerful Essays
DEFINISI KOMUNIKASI

Komunikasi merupakan aktiviti keperluan bagi setiap individu, kerana ia berlaku setiap hari. Komunikasi adalah proses berterusan yang melibatkan pemindahan maklumat daripada sumber kepada penerima dan ada maklum balas di antara kedua-duanya (Abram, 1986 ). Selain itu komunikasi juga merupakan sesuatu mesej daripada penyampai kemudian dipindahkan menerusi alat atau saluran khas kepada penerima yang kemudiannya memberi maklum balas terhadap mesej tersebut yang mengembalikan isyaratedalam bentuk yang sama ada mesej tersebut difahami atau tidak difahami (Sulaiman Md Yasin, 2002).

KONSEP KOMUNIKASI KHALAYAK

Komunikas terbahagi kepada dua bentuk iaitu komunikasi intrapersonal dan komunikasi interpersonal. Komunikasi intrapersonal satu bentuk komunikasi yang berlaku apabila individu terbabit bermonolog dengan diri sendiri. Komunikasi interpersonal pula merupakan satu bentuk komunikasi yang melibatkan beberapa beberapa individu yang teerdiri daripada penyampai dan khalayak.. Komunikasi interpersonal juga mempunyai mesej tertentu semasa proses ini berjalan. Komunikasi khalayak merupakan satu bentuk komunikasi yang melibatkan komunikasi interpersonal. Komunikasi khalayak terbahagi kepada 2 jenis iaitu, komunikasi khalayak umum dan komunikasi khalayak khusus. Komunikasi khalayak umum ialah satu bentuk komunikasi yang melibatkan mereka yang menjadi sasaran umum sumber komunikasi. Komunikasi khalayak khusus pula melibatkan individu atau kelompok masyarakat yang tertentu sahaja. Individu terbabit mempunyai dan dipengaruhi minat yang tertentu.sahaja.

MATLAMAT KOMUNIKASI KHALAYAK

Setiap aktiviti komunikasi khalayak yang disampaikan oleh penyampai mempunyai matlamatnya yang tersendiri. Antara matlamatnya ialah, memberi pemahaman kepada khalayak. Penyampai memainkan peranan penting dalam proses ini . Keadaan ini perlu supaya penerima memahami apa yang disampaikan serta memberi manfaat kepada penerima.

You May Also Find These Documents Helpful

  • Powerful Essays

    Genre Teori Komunikasi

    • 1033 Words
    • 5 Pages

    teori-teori komunikasi dilatarbelakangi dengan keragaman gagasan tentang komunikasi dalam kehidupan. Bahkan dalam ilmu sosial, ada kecenderungan ideologi dan cara pandang epistemologis teori komunikasi yang ada. Littlejohn (2005) menyebut klasifikasi pembagian ini sebagai genre sementara Miller (2005) menyebutnya Conceptual Domains of Communication Theory. Menurut Littlejohn (2005), berdasarkan metode penjelasan serta cakupan objek pengamatannya, secara umum teori-teori komunikasi dapat dibagi…

    • 1033 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Assingment

    • 642 Words
    • 3 Pages

    Semester 1 Assignment 1 ENN103F SECTION A: Short Questions 1. Is Affirmative Action policy morally defensible? Explain South Africa has been characterised by many years of workplce inequalities and imbalances of the past particularly blacks who were treated in an inhumane manner and denigration In…

    • 642 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    assingment

    • 1781 Words
    • 6 Pages

    Zara is considered as one of the greatest global fashion companies. This belongs to the Inditex as one of the greatest groups of distribution in world. Its specific model of thebusiness is consumer –based and comprises the distribution, manufacture and selling of the products with the help of extensive system of group owned retailers. It has been examined that designers of Zara are continuously tracking the preferences of customer and placing the orders with the external and internal suppliers. The…

    • 1781 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Assingment

    • 1974 Words
    • 8 Pages

    Usages of Internet and web application break down the limitations There are many real success stories about how the internet and ICT have changed our societies and these changes focus positively on economic growth and socio-cultural benefits. The usage of internet as a platform in every sector is creating many new opportunities, whose were unavailable at past. Internet has a great impact on information sharing. By using internet the people from grassroots area can enable various economic growth…

    • 1974 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    assingment

    • 3130 Words
    • 17 Pages

    INTRODUCTION TO Statistics 1.1 WHAT IS STATISTICS? The word statistics derives from classical Latin roots, status which means state. Statistics has become the universal language of the sciences. As potential users of statistics, we need to master both the “science” and the “art” of using statistical methodology correctly. These method include: Carefully defining the situation Gathering data Accurately summarizing the data Deriving and communicating meaningful conclusions…

    • 3130 Words
    • 17 Pages
    Satisfactory Essays
  • Better Essays

    5001 Assingment

    • 5205 Words
    • 27 Pages

    Acknowledgements . Table of Content Acknowledgements 2 Abstract 4 Section One 5 Planning and Implementing a Personal Professional Development 5 Introduction 5 Section Two 12 Personal Development Plan Resources 12 Introduction 12 Section Three 17 Evaluate the Personal Development Plan 17 Section Four 19 Welfare Working Practices 19 Section Five 23 Personal Reflections 23 References 24 Appendix One 26 Intertrain Organisational Chart 26 Appendix Two 27 Job Description 27 Appendix Three 29 Assessmnets…

    • 5205 Words
    • 27 Pages
    Better Essays
  • Satisfactory Essays

    Assingment 4

    • 485 Words
    • 2 Pages

    Mohammed Ashhab Islam 1. (2 point) What is professional ethics? It is the applied ethics concerned with moral issues that impact computer professionals. 2. (4 points) What is profession, and who is a professional? Profession is the term that attributes to professional practices. Profession is an occupational field. Whereas professional is a person who is out there to make money on his or her expertise on a particular knowledge. 3. (2 point) Who is a computer/IT professional? A computer professional…

    • 485 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Assingment Osh

    • 913 Words
    • 4 Pages

    TABLE OF CONTENTS 1 | INTRODUCTION | | 2 | OBJECTIVE | | 3 | DATA | | 4 | CONCLUSION | | 5 | REFERANCE | | INTRODUCTION The purpose of this assigment is to get the information and detail about the Department Of Safety and Health(DOSH),National Institute of Occupational Safety and Health(NIOSH) and Social Security Organisation(SOCSO).The example of information that I want to search is the introduction,funtion and program…

    • 913 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Assingment perodua

    • 945 Words
    • 4 Pages

    Manegement ! Introduction of the organization/company! Perodua . Name of company : The Perusahaan Otomobil Kedua Sendirian Berhad (Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua.. is Malaysia's second largest automobile manufacturer after Proton The form of company: founded in 1996 It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.[1] 'M2' refers to the codename which was used when the project to establish Perodua was…

    • 945 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Accounting Assingment

    • 3824 Words
    • 16 Pages

    North South University, (NSU) [pic] School of Business Assignment Course ID : ACT 201 (Sec.: 11) Course Title: Introduction to Accounting Instructor : M. Morshed (MDM) Senior Lecturer, School of Business. Semester : FALL Year : 2012 Submitted by Robiul Hassan Labib ID – 1220296030. |…

    • 3824 Words
    • 16 Pages
    Powerful Essays