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Assingment 3
Mithun Kumar Shaha
BUS 430
Professor: Mr. Collins
Date: 02/22/2015 Case Assignment # 3

1. How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibly? If so, how?
I would describe Timberland's activity of its corporate power in the public arena as "Corporate Social Responsibility". Timberland is by and large socially capable towards society and is acting in a manner that improves society. By practicing its energy, Timberland is honing the "iron law of obligation" which says that over the long haul, the individuals who don't utilize control as a part of ways that society considers mindful will have a tendency to lose it. Timberland is utilizing its impact capably through magnanimous giving; trade and in for cold hard currency kind gifts, and offering footwear to schoolchildren in Afghanistan, and supportability issues; decreasing carbon emanations and utilizing renewable vitality sources.

2. Has Timberland balanced its economic and social responsibilities through its various programs, such as the annual Serv-a-Palooza event and sustainability goals? Are the company’s programs examples of enlightened self-interest?
Serv-a-Palooza was an occasion that observed Timberland's centennial commemoration where more than 500 volunteers dealt with different activities to help nearby New Hampshire groups and territories in Missouri influenced by tornados. Timberland's supportability objectives incorporate decreasing carbon discharges and utilizing renewable vitality sources. Both of these have adjusted Timberland's financial and social obligations and serve as samples of edified venture toward oneself. By having logic to further the investments of others and the groups that encompass them, Timberland eventually serves their own premium toward oneself.

3. What are the arguments for and against Timberland’s social responsibility

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