Topics: BMW, Rolls-Royce Motor Cars, Germany Pages: 2 (374 words) Published: April 2, 2013
Bayerische Motoren Werke AG (English: Bavarian Motor Works), commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces the Mini marquee, and is the parent company of Rolls-Royce Motor Cars. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best selling premium automakers in the world. The logo of BMW:

The mission statement of BMW:
The mission statement of the BMW Group explains the premium price and premium experience associated with BMW vehicles. The BMW mission statement is... "The BMW Group is the world's leading provider of premium products and premium services for individual mobility." Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identity...  BMW Brand - "The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality." The vision of BMW:

The vision of the BMW is to give their clients’ world’s best experience while riding their cars.

The objective of BMW:
The objective of the BMW is to generate profit and make money. They want to be the best automobile selling company around the world. They also want to stay ahead of the competition. SF :
SF is a well-established brand name. It’s a multinational motor company. It was a core member of SF group but now it has become more independent after it’s restructuring under its current CEO Mr. Sk Abdur Rouf. It was founded in 1962, till now it is a trustworthy brand name.

The logo of SF:

The mission statement of SF:
The mission of SF Motor Company is to enrich lives with measurable value begins with a Customer Promise that guides employee actions and decisions. It provides unique and innovative automobile products and services that deliver...
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