Preview

Assignments

Satisfactory Essays
Open Document
Open Document
524 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Assignments
“A STUDY ON MOBILE MARKETING”
PROJECT BY
TREVIN PEREIRA
T.Y.B.M.S.

PROJECT GUIDE
PROF. MELANIE ANDRADE

SUBMITTED TO
UNIVERSITY OF MUMBAI

ST. ANDREWS COLLEEGE OF ARTS, SCIENCE AND COMMERCE
ST.DOMINIC ROAD, BANDRA (WEST)

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------
MOBILE MARKETING
THE FUTURE OF MARKETING
-------------------------------------------------

CERTIFICATE

I, Prof. Melanie Andrade, hereby certify that Mr. Trevin Pereira of St. Andrew’s College of T.Y.B.M.S. has completed his project, titled ‘Mobile Marketing’ in the academic year 2012-13. The information submitted herein is true and original to the best of my knowledge.

___________ _____________

Signature of Project Guide Signature of Coordinator

__________ _____________

Signature of Principal Signature of External Examiner

-------------------------------------------------
DECLARATION
I, Trevin Pereira, of St. Andrews college in the 3rd year BMS), hereby declare that I have completed the research report on the topic of “ A study on Mobile Marketing” in the academic year 2012-13. The information submitted herein is true and original, to the best of my knowledge.

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

-------------------------------------------------

You May Also Find These Documents Helpful

  • Powerful Essays

    Mobile advertising can be seen as the practice by which an organization through its marketers, communicates with its consumers through any mobile device or network by placing advertisements for increasing awareness of their brands. The origin of mobile marketing started through SMS (Short Message Service), MMS (Multimedia Message Service). Now, because of the ever changing world and with the help of its new and improved technologies, many advancements have been made in the ways an organization interacts with is consumers. The way this works is simple. The company involved collects the phone numbers of the customers at the point of purchase and messages are sent to them when there is an upcoming sale in order to create awareness. Discount coupons are also sent through messages sometimes.…

    • 1657 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Assignments

    • 841 Words
    • 5 Pages

    Offer suggestions for how the company might become more customer centric based on the key customer-centric…

    • 841 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Apple Iphone

    • 1789 Words
    • 8 Pages

    The purpose of this business report is to review the appropriateness of the iPhone for the target segment. A brief explanation of the iPhone, in which the market operates, is given, including the main micro and macro environmental factors that affect the industry. People have different needs based on their demographic, economic and physiological backgrounds and they perceive the appropriate mobile phone category accordingly. The mobile phone industry has many competitors, and organizations have to develop new trends to meet the demands of customers and deliver superior value and satisfaction. Identification of bases for effective product distribution is necessary and it can be done by segmenting, target marketing and positioning. Consumers purchase products according to the roles they have in the society and display specific buying behaviours based on internal characteristics and external influences. Grouping customers based on their buying behaviour and other common characteristics and targeting them is effective way of marketing mobile phones. The iPhone can be targeted on both working group and students. These target segments have specific needs that can be fulfilled with this procedure.…

    • 1789 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Btec Business Coursework

    • 8618 Words
    • 35 Pages

    The report will identify and research the target market of Nokia and the marketing mix and how these four P's relate to Nokia. In order to complete this coursework I will be using the Nokia website and, books and my class notes. The company I have chosen to base this coursework on is Nokia. In this part of the coursework I will be focussing on the Nokia N91. Also I will be discussing the marketing background of this product.…

    • 8618 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Marketing via wireless technology is mobile marketing and there are many benefits; the main benefit is that it is extremely cost effective for organizations. The communication is direct and immediate
and you can receive it anytime or anywhere, especially now that wireless technology is available on cell phones. The information can be targeted to particular audience groups based on age, gender, etc.
and there is potential for viral marketing as customers tend to forward messages in groups and it can be easily integrated in cross-media including television, print and radio.…

    • 1025 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Assignments

    • 1778 Words
    • 8 Pages

    Send your responses by email to your teacher hclark@pymblelc.nsw.edu.au or jlyle@pymblelc.nsw.edu.au or submit in the appropriate folder in the RE folder in the Y drive…

    • 1778 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Assignments

    • 1723 Words
    • 7 Pages

    Why do you think the development of the periodic table required input from a range of different people?…

    • 1723 Words
    • 7 Pages
    Best Essays
  • Better Essays

    Cited: Alpert, Jed, and Stephen Fishbach. The Mobile Marketing Revolution: How Your Brand Can Have…

    • 1241 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Assignments

    • 2690 Words
    • 10 Pages

    2. With respect to Questions 1 of part B, propose how Nike may overcome these…

    • 2690 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Good marketing has become an increasingly vital ingredient for business success and marketing profoundly affects our day-today life. It is embedded in everything we do – from clothes we wear to the websites we click on, to the ads we see. Marketing trends look even more digital in 2012. Mobile versions of websites are becoming the smartest trend.…

    • 370 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The Global Mobile Commerce Forum, which came to include over 100 organizations, had its fully minuted launch in London on 10 November 1997 . It was founded by Logica and Cellnet . The meeting was opened by Dr Mike Short, former chairman of the GSM Association , with forecasts from Kevin Duffey (Group Telecoms Director of Logica) and Tom Alexander (later CEO of Virgin Mobile and then of Orange) . Kevin Duffey was elected elected as the Executive Chairman at the first meeting in November 1997. Over 100 companies joined the Forum within a year, many forming mobile commerce teams of their own, e.g. Mastercard and Motorola .…

    • 2734 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Assignments

    • 1185 Words
    • 5 Pages

    Doyee Tactacan-Tumpacan is the President and Chief Executive Officer of First Quadrant Corporation and First Vita Plus, Inc..…

    • 1185 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Assignments

    • 2020 Words
    • 9 Pages

    Perth Zoo – Adventure Awaits. Perth Zoo invites you to ‘discover your world’. We’ve got it all – Australia to Africa, elephants to echidnas, camps to conferences. Our team of experienced educators can enrich your visit to the Zoo. Physical Address: Postal Address: Phone: Fax: Email: Website: Contact: 20 Labouchere Road South Perth WA 6151 PO Box 489 South Perth WA 6951 (08) 9474 0365 (08) 9474 4113 discoveryandlearning@perthzoo.wa.gov.au www.perthzoo.wa.gov.au/learn Discovery and Learning Staff…

    • 2020 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Assignments

    • 1958 Words
    • 8 Pages

    MB0045-Financial Management Unit-7 Capital Structure Program : MBA Semester :I Subject Code : MB0045 Book Id : B1134 Subject Name : Financial Management Unit number :7 Unit Title : Capital Structure 1 HOME C oEXT d e n t i a l N nfi MB0045-Financial Management Unit-7 Capital Structure Introduction • The capital structure of a company refers to the mix of long-term finances used by the firm.…

    • 1958 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Assignments

    • 3184 Words
    • 13 Pages

    Home ABOUT NEO LEARNING ENGLISH ENGLISH ONLINE IELTS EXAM NEO-PRODUCTS NeoEnglish System NEO-METHOD NEO-COURSES REGISTRATION ▼…

    • 3184 Words
    • 13 Pages
    Good Essays

Related Topics