Assignment3BUS08 Promotional And Advertising Strategy Of Nike Under Armour
Assignment 3: Promotional and Advertising Strategies
1) Providing information
This paper is my BUS 508 assignment which chosen topic of sports apparel, comparing between Under Armour’s and Nike’s swimwear for adult case. The raw material will be shown in table 1 and 2 in appendix. All information is provided from their own website of Under Armour and Nike. Why does it have to be website? Website is the market place that millions customers can go shopping at the same time. This way might save cost and time for both customers and company. Customers do not need to drive a car for buying one piece of swimwear. It wastes their fuel and time for nothing. In the same way for company which can handle millions customers without big store and thousands employees. It is possible for web store only. The cost and the result are too far different. So, I pick up this interesting one to show how they work.
Let’s begin with overall information from the raw information in table 1 and 2. As you see that Under Armour’s swimwear for women has 14 products with $15.99 - $37.99 price range and 10 products with $24.99 - $59.99 price range for men’s. The shown information and 3D image in Nike’s web store (http://store.nike.com) is impressive but the price is more expensive than Under Armour’s about 2.75 times for the lowest product. Nike’s swimwear for women has 11 products with $44 - $84 price range and 10 products with $40 - $136 price range for men’s. To sum it up, men swimwear for both companies is similar. Almost women swimwear of Under Armour are bikini while Nike’s go for swimsuit. The price of Nike’s is far higher than Under Armour’s.
2) Comparing promotional strategies
First thing first, we are currently in summer which customer demand for swimwear will be increased automatically. But the information that mention above has raised the question “Do they have the same target customers?” Before we go for this question, let’s see how they use promotion for their products.
Under
1) Providing information
This paper is my BUS 508 assignment which chosen topic of sports apparel, comparing between Under Armour’s and Nike’s swimwear for adult case. The raw material will be shown in table 1 and 2 in appendix. All information is provided from their own website of Under Armour and Nike. Why does it have to be website? Website is the market place that millions customers can go shopping at the same time. This way might save cost and time for both customers and company. Customers do not need to drive a car for buying one piece of swimwear. It wastes their fuel and time for nothing. In the same way for company which can handle millions customers without big store and thousands employees. It is possible for web store only. The cost and the result are too far different. So, I pick up this interesting one to show how they work.
Let’s begin with overall information from the raw information in table 1 and 2. As you see that Under Armour’s swimwear for women has 14 products with $15.99 - $37.99 price range and 10 products with $24.99 - $59.99 price range for men’s. The shown information and 3D image in Nike’s web store (http://store.nike.com) is impressive but the price is more expensive than Under Armour’s about 2.75 times for the lowest product. Nike’s swimwear for women has 11 products with $44 - $84 price range and 10 products with $40 - $136 price range for men’s. To sum it up, men swimwear for both companies is similar. Almost women swimwear of Under Armour are bikini while Nike’s go for swimsuit. The price of Nike’s is far higher than Under Armour’s.
2) Comparing promotional strategies
First thing first, we are currently in summer which customer demand for swimwear will be increased automatically. But the information that mention above has raised the question “Do they have the same target customers?” Before we go for this question, let’s see how they use promotion for their products.
Under
References: Frank Bradley. (2003). Strategic Marketing In the Customer Driven Organization. West Sussex, UK: John Wiley & Sons Ltd. Geoff Lancaster and Lester Massingham. (2011). Essentials of Marketing Management. New York, NY: Routledge. Michael J Philip Kotler. (2002). Marketing Management Millenium Edition (10th Ed.). New Jersey: A Pearson Education Company. The Association of Business Executives. (2008). Strategic Marketing Management. Maiden, UK: The Association of Business Executives.