Assignment on Toyota Car

Topics: Toyota, Marketing, Marketing plan Pages: 4 (638 words) Published: December 27, 2010
Assignment on


Submitted to:

Nina Afza
Department of Business Administration
Stamford University Bangladesh

[pic] Submitted by:

Sara Hamid I.D. # 03812432 Sharmin Talukder I.D. # 03812411 Fatema Tuz Johora Mou I.D # 038124357 Shamima Akter I.D # 03812455 Shakila Akther I.D # 038124352

BBA (38th Batch)
Stamford University Bangladesh

Course Title: Principles of Marketing
Course Code: MKT-221
Date of Submission-10-01-2010

Toyota Motor Corporation, commonly known simply as Toyota, is a Multinational Corporation headquartered in Japan and the world’s largest automaker by sales. Toyota employs approximately 320,808 people worldwide.

KIICHIRO TOYODA founded the company in 1937 as a spin-off from his father’s company Toyota Industries to create automobiles. Three years earlier in 1934, while still a department of Toyota Industries, it created its first product, the type a engine and in 1936, its first passenger car, the Toyota AA.

NAVANA LIMITED, the flagship company of the NAVANA GROUP (previously Islam Group) was doing business under an exclusive distributorship agreement with TOYOTA of Japan to market Toyota cars.


A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.

NAVANA LIMITED growth since inception can be attributed to one simple, yet important aspect of its...
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