Assignment on Toyota Car

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Topics: Toyota
Assignment on

“MARKETING STRATEGY OF TOYOTA BANGLADESH”

Submitted to:

Nina Afza
Lecturer,
Department of Business Administration
Stamford University Bangladesh

[pic] Submitted by:

Sara Hamid I.D. # 03812432 Sharmin Talukder I.D. # 03812411 Fatema Tuz Johora Mou I.D # 038124357 Shamima Akter I.D # 03812455 Shakila Akther I.D # 038124352

BBA (38th Batch)
Stamford University Bangladesh

Course Title: Principles of Marketing
Course Code: MKT-221
Date of Submission-10-01-2010

INTRODUCTION Toyota Motor Corporation, commonly known simply as Toyota, is a Multinational Corporation headquartered in Japan and the world’s largest automaker by sales. Toyota employs approximately 320,808 people worldwide.

HISTORY KIICHIRO TOYODA founded the company in 1937 as a spin-off from his father’s company Toyota Industries to create automobiles. Three years earlier in 1934, while still a department of Toyota Industries, it created its first product, the type a engine and in 1936, its first passenger car, the Toyota AA.

TOYOTA – BANGLADESH NAVANA LIMITED, the flagship company of the NAVANA GROUP (previously Islam Group) was doing business under an exclusive distributorship agreement with TOYOTA of Japan to market Toyota cars.

MARKETING STRATEGY

A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.

DIFFERENTIATION NAVANA LIMITED growth since inception can be attributed to one simple, yet important aspect of

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