Assignment on Hotel Travelinn

Topics: Management, Strategic planning, Strategy Pages: 3 (451 words) Published: January 9, 2011
1.
Course -post graduate diploma in hospitality and tourism management Assignment on a hotel;
Choose three hotels and select best one hotel from these

HOSPITALITY AND TOURISM STRATEGIC PLANNING

INTRODUCTION
THE PURPOSE OF THIS MODULE IS TO DEVOLP SKILLS IN STRATEGIC ANALYSIS AND STRATEGIC PLANNING. THE MODULE ALSO CONSIDERS RISK EVALUATION MANAGEMENT,AS
WELL AS BUSINESS ETHICS.

INDICATIVE CONTENT
Strategic analysis
Strategic planning models
Managing risk
Strategy and ethics
Strategic v operational conflict

Assessment

It is required to research and critically evaluate theories relating to business strategy and result as a presentation.

L earning outcomes 2&3
2.
Weighting;75%

There should be carry out a strategic analysis and evaluation of a hospitality and tourism organization. Then identify and evaluate strategic options and prepare a strategic plan for the organization. The strategic plan must includes an assessment of the risks to the plan. There should be present the results of their investigation as a written Assignment of no more than 5000 words.

By the end of this unit should be able to ;
1.crittically evaluate theories relating to business strategy; 2.carry out internal and external strategic analysis;
3.evaluate strategic options and prepare a strategic plan.

How to write assignments
*summary(approx 10%of word count)-this will identify;

The purpose of the report
The scope of the report-issues covered \not covered
The important results and findings

The table of contents-not including the title and contents page

Body of report-this will include;
*introduction –what is the report about
*discussion –divided into sections and sub sections , presented clearly and confined to fact rather than analysis/opinion Conclusion-this should;
*relate back to the findings in the body of the report
*include a clear summary of the main points
3.
*outline the findings of the research...

References: must be on the last two pages

DIVIDED INTO SECTIONS AND SUB SECTIONS, PRESENTED CLEARLY
& CONFINED TO FACT RATHER THAN ANALYSIS/OPINION
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