Assignment on Coca-Cola

Topics: Marketing, Coca-Cola, Strategic management Pages: 2 (350 words) Published: July 22, 2013

Assignment
On
Coca-Cola

Assignment
 
On
Coca-Cola
 
Assignment
On
Coca-Cola

Assignment
 
On
Coca-Cola
 

Submitted to
Md. Ashraf Harun
Lecturer,
Department of Business Administration

Submitted BY

Submission date: 4th April 2013.

Table of Content|
Survey Report and Introduction| 01-02|
Situation analysis: Company analysis & Customer analysis| 03-04| Competitor analysis| 05-06|
SWOT analysis| 06-09|
Marketing Strategy| 09-11|
Market segmentation| 11-12|
Marketing Mix| 12-14|
CSR program| 14-15|
Conclusion| 15|
Sources of data| 15|

First of all, First of all, we would like to thank the Almighty Allah, who has enabled us to finish our report successfully. Then we would like to thank our lecturer Mr.Ashraf Harun; we are grateful to him for his cooperation in preparing this report. His proper guidance & helpful attitude help us to make this report. We like to thank Mr. Rokan uddin Ahmed (senior officer) of Abdul Momen Company limited from whom we collected all the information. We offer special thanks to Mr.Shamol kumar Bapary (Insurance officer) of Abdul Monem Ltd who really helped us by giving some information, which is required for our project.

Last but not the least, we are proud and feeling lucky enough to have such nice members in our group. We have a strong bonding of understanding which has made our effort successful and remarkable.

Executive Summary

We have done a study on Coca-Cola Company with the aim to learn about the different marketing prospects in Bangladesh and our selected product is Coca- Cola. In this report first of all we have done the objectives (Corporate and Marketing) of Coca-Cola Company. Then we discussed about their challenges and briefly discussion of company profile. Then we try to find out their target customers that means customer...
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