Assignment Of Mkt
Assignment
On
Mission Statement of
Uniliver and Pran RFL Group
and
Marketing Management (MKT 501)
Fall 2014
Submitted To Professor Dr. Serajul Hoque Department of Business Administration East West University
Submitted by
Md.Nazmul Hasan Bhuyan 2013-3-95-003
Mission Statement of PRAN
Introduction:
PRAN stands for Program for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980. PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes though state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from juices, Carbonated Drinks, Confectionery, Snacks and spices to even Dairy products.
Today, the consumers are not only value “PRAN” for its authentic refreshing juices drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture.
RFL Stands for Rangpur Foundry Limited (it is a water pump and plastic pipe industry). From the time being it has now 17 associated companies and they are beverage property, agro based, tube wells, plastic pipes etc. these associated industries are in- Natore, Rangpur, Ghorashal and Dhaka.
Mission:
The mission statement of PRAN-RFL is:
“poverty and
On
Mission Statement of
Uniliver and Pran RFL Group
and
Marketing Management (MKT 501)
Fall 2014
Submitted To Professor Dr. Serajul Hoque Department of Business Administration East West University
Submitted by
Md.Nazmul Hasan Bhuyan 2013-3-95-003
Mission Statement of PRAN
Introduction:
PRAN stands for Program for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980. PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate like ISO 9001:2000, and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.
PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes though state of the art machinery at our several factories into hygienically packed food and drinks products. The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from juices, Carbonated Drinks, Confectionery, Snacks and spices to even Dairy products.
Today, the consumers are not only value “PRAN” for its authentic refreshing juices drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture.
RFL Stands for Rangpur Foundry Limited (it is a water pump and plastic pipe industry). From the time being it has now 17 associated companies and they are beverage property, agro based, tube wells, plastic pipes etc. these associated industries are in- Natore, Rangpur, Ghorashal and Dhaka.
Mission:
The mission statement of PRAN-RFL is:
“poverty and