ASSIGNMENT : INTERNET TECHNOLOGY, MARKETING & SECURITY

Topics: Marketing, Social media, Marketing strategy Pages: 5 (3280 words) Published: October 31, 2014
Table of Contents Introduction Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes 1 Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. Conclusion/Recommendations References 7 Introduction/Background In the world we live today, many businesses and millions of individuals around the world use the social media for various reasons. Social Media can be considered as an umbrella term that defines the various communicative activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. The term social media is generally a fancy way to describe the ways people utilize technology, namely web-based and mobile, to communicate with each other. The reasons why social media has become so popular is because its fast, cultures are shifting, its driven by generations x and y, it creates a new you, it makes money, and its new. In present competitive society, organizations have to go to great length to advertise and promote their products to earn valuable customer loyalty. It is clearly seen that marketing concepts have evolved with the evolution of the internet and social media sites. To remain relevant, businesses have no choice but to adapt to the new changes in their marketing strategies. Effective marketing can be the differences between a company being good and a company being great. The Journal of Marketing indicates that consumers are increasingly relying on social media to learn about unfamiliar brands. As clearly indicated, the internet has basically expanded from entertainment and communicating with friends and family.to being used by companies as an outlet to capture their audience. At present, most companies have pages on sites like Facebook, Twitter and Instagram to name a few. Many companies now even offer special incentives just for signing up for their page. There is great interest by everybody to expose their brand to a larger audience. This is because the more people are aware of your brand, the greater the chance you have of turning those into revenue. This paper attempts to discuss the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes, analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs, assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise, research two (2) other businesses that have used Social Media Marketing to their advantage and discuss how each of these businesses has utilized Social Media Marketing and speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes The globalization of the economy, internationalization of businesses and emergence of new markets are all key themes in contemporary business. During the past decade, businesses have experienced a significant transformation. Firms have embraced the Internet for both commerce and communication. As social media grows in popularity,it is observed...

References: Boone, L. E. Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ Wiley Sons. Five Key Talent Acquisition Strategies for a New Decade. (2012). iCIMS, Inc . Retrieved from About Google. (n.d.). Google. Retrieved from http//www.google.com/about/ (About, 2n.d.). Whatis Facebook. (2003-2012). Conjecture Corporation. Retrieved http//www.wisegeek.com/what-is-facebook.htm HYPERLINK http//www.sosemarketing.com/2010/01/31/social-media-marketing-how-pepsi-got-it-right-on-facebook-and-twitter/Social Media Marketing How Pepsi Got It Right On Facebook And Twitter Bell, Jennie Zappos Milestone Marketing(May 24,2009) HYPERLINK http//www.sosemarketing.com/2010/01/31/social-media-marketing-how-pepsi-got-it-right-on-facebook-and-twitter/Social Media Marketing How Pepsi Got It Right On Facebook And TwitterSocial Media Marketing. About (2012). Twitter. Retrieved from HYPERLINK https//twitter.com/abouthttps//twitter.com/about (About, 2012) HYPERLINK http//www.icims.com/resources_white_paper_5keytalentaquisition.asphttp//www.icims.com/resources_white_paper_5keytalentaquisition.asp (Five, 2012) Are You Taking Advantage of The New Social Media Marketing. (2012, August). World Press Admin. Retrieved from HYPERLINK http//social-media-pathways.comhttp//social-media-pathways.com Y, dXiJ(x(
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