RAMON MAGSAYSAY TECHNOLOGICAL UNIVERSITY
CASTILLEJOS EXTENSION – SAN MARCELINO CAMPUS
PASTILLAS ALL THE WAY
Jonalyn R. Galsim
Mrs. Teresita Globio
I. ABSTRACT Starting a small business is a really exciting and interesting adventure. For student like me, I figured out that the sweet products like pastillas is a good start for a business, that’s why I choose it. There are many factors I need to mull over, considering starting business is not that easy. One of these factors is the financial expectations. Financial expectations are probably the single most intimidating and difficult portion of plan. It covers the fund that I will use to make and produce product and it also includes the thing that will utilize in promoting it. Pastillas all the way would be a food business that specializes in making pastillas and foods that compliments it. But maybe you’re wondering how about the unique flavors of it? It’s simple, replace for another flavor of pastillas like ube, strawberry, pandan and etc. But the business wouldn’t pastillas. It’s only the specialty; there would also be other complementary foods such as foods and drinks but all are with a twist. The idea is to put up a small scale business first then later expand after establishing our own market. By carefully making adjustments depending on customers’ feedbacks, we will slowly penetrate the greater food industry until such time that we will be able to have franchise stores.
COMPETITIVE ANALYSIS One of the challenges that the producers may encounter is that my product is very common in the market. Some of competitors are those who sell yema, polvoron, and other delicacies. So, I want my product to be competitive enough to the existing products. In order to achieve that, I create a strategy that help show the uniqueness of the product. And one strategies are the