BTEC Level 3, 90 Credit Diploma in Business
Unit / Module / F Skill
Market Research in Business
I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. I understand that plagiarism of any kind will not be tolerated, and may result in grades being revoked and that I may be subject to disciplinary action STUDENT NAME
Assessment Details & Grading Criteria
(NB: Tasks, criteria & evidence should be aimed to give the learner the maximum grade available within their qualification (i.e. A, Pass, Distinction)
1 Understand the main types of market research used to make marketing decisions 2 Be able to plan research
3 Be able to carry out research
4 Be able to interpret research findings
VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)
JD Sports have negotiated a potentially profitable deal with Nike.
Nike will supply at lower than normal prices to JD Sports a range of “Classic” trainers such as the Nike Air Flight Classic if they buy in quantity.
You must report to JD Sports Marketing Department suitable methods of market research to find out the likely sales of such trainers.
TASK – Please provide listed details of the exact requirements of the task – The bullet number here should inform the ref no below GRADING CRITERIA – Please detail exact criteria as found in the Specification EVIDENCE - Please detail the format evidence to be provided in 1.
You must produce a User Manual for the marketing department of JD Sports explaining in a step-by-step guide the terminology and uses of different types of market research methods. Include: Primary research methods
Secondary research; both internal and external sources.
Explain qualitative and quantitative methods.
Describe types of market research.
In a report explain what marketing decisions JD Sports have made based on market research. Explain the market research methods used. (web materials are referenced on Moodle.) (P2)
Explain how different market research methods have been used to make a marketing decision within a selected situation or business. Report
Plan research for the marketing situation described in the scenario. You will need to present using PowerPoint your planning to JD Sports marketing department. Define the issue you are addressing with your research
Set objectives for your research
Identify the stages of your research
Choose and describe methods of data collection.
Plan market research for a selected product/service using appropriate methods of data collection. PowerPoint presentation slides.
Carry out the research you proposed in task 3. You will produce a report with the following: Choose a sample.
Set the objectives for the survey.
Design a questionnaire.
You must include both primary and secondary research.
Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques. Report and questionnaire
Present the results of your research. You must choose a method to present your findings such as: Diagrammatically
In written form
Diagrams could be Boston or Ansoff’s matrices.
Interpret findings from the research presenting them clearly in an appropriate format. Evidence presented by learner choice
Write a report on how different market research methods are appropriate to assist different marketing situations. Use the report you produced for Task 2 on JD Sports
Use the report on Jessops (web materials are referenced on Moodle) for further evidence on different market research methods in assisting...
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