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Suggest five different ways in which India could improve its image as an exporter in international markets, explaining why?
Ans. In India, the various procedures that are followed in the process of export of goods start right from the time of receipt of an indent from abroad till the shipping documents are negotiated and sales proceed is realised. The various procedure usually followed for the export of goods at different stages are as follows:
1. Quotation and Indent
An exporter gives a quotation or an offer for sale to the foreign buyer. It is usually in the form of a Pro forma Invoice. Pro forma invoice or quotation gives:
1. Name and Address of the buyer or consignee.
2. Description of goods to be sold.
3. Price
4. Condition of sale, and
5. Other provisions such as delivery schedules, payments terms, escalation clause due to rising prices/costs, etc.
2. Shipping and Credit Enquiry
The exporter may have to arrange for booking of shipping space in advance of actual sending of goods. Usually the exporter hands over this responsibility to a shipping and freight broker who is specialised in this work. He possesses full knowledge of the various shipping lines and gives expert advice to which line is cheaper.
3. Placing the Goods on Board the Ship
After having received back the two copies of shipping bill and one copy of the Application to exporter, the shipper makes arrangements to place the goods on board the steamer. He has to hand over one copy of the shipping bill at the dock while the goods are taken in.
4. Mate’s Receipt
The Captain of the ship or the Mate, who is the assistant, cannot allow the shipping of the goods unless the shipper presents to either of them a copy of the shipping bill and the shipping order. The Mate issues a receipt after examining the packing and counting of the packages. This receipt is called the “Mate’s Receipt”. If the Mate is not satisfied with the packing of the goods a remark to that effect is made on the receipt.

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