Assignment Computer Application

Topics: Fast food, Fast food restaurant, Types of restaurants Pages: 24 (1078 words) Published: April 13, 2015
HAPPY HOUSE
Fast Food Restaurant

10/04/15

Assignment - Computer Applications

1

BACKGROUND OF THE
PLAN
The main objective of this plan is to
find out how Happy House will work for
new trend customers.

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Assignment - Computer Applications

2

OUR VISION
To be a leading integrated
food court service group in the
country by delivering
consistent quality products &
excellent customer-focused
service.
To sell food in a fast, friendly
environment that appeals to
pride conscious health minded
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customers.

Assignment - Computer Applications

3

O U R M I SS I O N
Attaining best in class productivity
and efficiency
Building our brand correspondingly.
Reinventing the business
continuously through technology and
innovation.
Reinforcing ‘The New Way of Fast
Food’ by living our values everyday.

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Assignment - Computer Applications

4

OUR GOALS
Our main goal is to be one of the
most successful fast food outlets in
Malaysia.
A growing business full of
opportunity.
More innovative and full of ideas.
Strive to be a premier local fast
food brand in the local marketplace.

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Assignment - Computer Applications

5

OUR OBJECTIVES
To establish a presence as a successful

local fast food outlet and gain a market
share in Malaysia’s fast food industry.
To make Happy House a destination

spot for mall-goers.
To expand into a number of outlets by

year 3 and sell the franchise to
neighboring countries such as
Singapore, Thailand and Indonesia.

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Assignment - Computer Applications

6

K E Y S T O S U C C E SS
Create a unique, innovative and entertaining
menu.
We want to be on the safe side of the business.
Sell the products that are of the highest quality.
Provide 100% satisfaction to our customers.
Encourage the two most important values BRAND
& IMAGE.
Promote good values of culture and business
philosophy.
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Assignment - Computer Applications

7

C O M PA N Y S U M M A RY
What is Happy House?
Youthful and fresh surroundings
Quality food
Open everyday
Variety, variety, variety

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Assignment - Computer Applications

8

C O M PA N Y O W N E R S H I P
Privately held company.
Investment as 60% (personal) and 40% (bank).
Starting amount of approximately Rm 1,000,000.

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Assignment - Computer Applications

9

P R O D U C T S A N D S E RV I C E S
Breakfast:
Lunch:
1. Eggs, made to order
1. Ham and cheese sub
2. Toast: wheat or white
2. Roast chicken club
3. Bacon
3. Veggie sandwich
4. Ham
4. Sandwiches
5. Yogurt
5. Veg nuggets
6. Fruit
6. Columbia salmon rolls
7. Snakes
7. Special burgers
8. Coffee and orange juice etc8. Smoked salmon sourdough bread 9. Steak sandwiches
Drinks:
10. Apple cake
1. Soft drinks
11. Chips
2. Coffee
12. Organic vegetable and chicken soup
3. Tea etc
13. Salads etc

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Assignment - Computer Applications

10

C O M P E T I T O R C O M PA R I S O N
The larger firms have comprehensive
national marketing strategies that draw in
hundreds of customers per week.
Happy House’s answer to this is to promote
its local flavor and cuisine in foreign style
and draw in those individuals who see fast
food as unhealthy and of low quality.

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Assignment - Computer Applications

11

SITE SELECTION AND
L O C AT I O N
Sunway in Kuala Lumpur
Variety under a single roof
Advantages include:
-ease of parking
-the convenience of
consumers

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Assignment - Computer Applications

12

A R E A C OV E R A G E
Target area is Sunway
Pyramid, Sunway
Hospital, Sunway
University, Sunway
Residences and other
close related areas.

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Assignment - Computer Applications

13

M A R K E T A N A LY S I S
Three main markets People who work in the nearby areas
 Grabs the attention of college and university
students
...
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