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Category in focus “Iphone 5S”

Well it finally happened. The Iphone 5S has arrived and People have been catapulted into the future of mobile technology. A year behind most other countries, but catapulted none the less
Some fast facts about this category are discussed below
Size
One Apple product, something that even did not existed few years ago, has higher sales than everything Microsoft has to offer. In the quarter ended March 31, 2012, iPhone had sales of $22.7 billion; Microsoft Corporation, $17.4 billion.
Competitors
1. Iphone 5S was released on September 21, 2012.
2. Galaxy S4 was released on March 13, 2013.
3. HTC One was released on October 2013.
4. Nokia Lumia was released on July 26,2013
Market Leader
1. Iphone : 25.1%
2. Galaxy S4: 29%
3. HTC One: 22%
4. Nokia Lumia: 27%
5. Others: 32%
Opportunities
1. The Iphone 5 has a real chance to score massive enterprise support.
2. Massive Enterprise Support can help it to lead over Android.
3. If Apple can win over more governments, it can grow its user base with sales of the Iphone 5.
4. Apple’s biggest opportunity comes from its own, loyal fan base.
5. Iphone 4 owners are surely pinning for new hardware and the Iphone 5 has a tempting target.
6. The truly fanatical fans which number in the millions will buy the Iphone 5 no matter its faults.
Needs
1. Apple, the creator of Iphone came to know that consumers needs include Mobility, Flexibility and Reliability.
Wants
1. An Iphone increases your Self-Confidence, Status and Reassurance, one can never feel left out and that’s the biggest want of a Consumer.
Demands
1. Apples lower priced Iphone 5C was more expensive than many analysts had anticipated but demand is still coming from lower income consumers. Due to its more updated and enhanced features Iphone can hardly lose its market.
Challenges
1. Only 3-4 competitive players.
2. Heavily demanded by its consumers.
3. Huge number of fan following that remains anticipated for the newer and newer models.
4. Iphone 5C offers colorful backs on its newer model that attracts huge number of Female Market.
5. Its updated graphical view and smooth user friendly quality will hold its users addicted to it no matter what.

THANK YOU.

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