Assignment Case Study Honda
Assignment Case study Honda
Marketing
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Introduction:
This individual assignment will be assessed by means of a 3,500 ± 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Automobile Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations.
3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.
4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.
5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process.
The assignment will be internally moderated by: Module Team
Please note:
1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’. 2. A hard copy and an electronic copy on CD Rom or DVD of the assignment must be handed to the London Campus on or before the appointed date under cover of the Sunderland Business School (SBS) Feedback Sheet. Please include a Turnitin Report. 3. Issue Date: Thursday, 25 April 2013 4. Submission Date: ??? 2013
Task
Your task is to carry out a critical analysis and evaluation of the strategies adopted by global
Marketing
[pic]
Introduction:
This individual assignment will be assessed by means of a 3,500 ± 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Automobile Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:
1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations.
3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.
4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.
5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process.
The assignment will be internally moderated by: Module Team
Please note:
1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’. 2. A hard copy and an electronic copy on CD Rom or DVD of the assignment must be handed to the London Campus on or before the appointed date under cover of the Sunderland Business School (SBS) Feedback Sheet. Please include a Turnitin Report. 3. Issue Date: Thursday, 25 April 2013 4. Submission Date: ??? 2013
Task
Your task is to carry out a critical analysis and evaluation of the strategies adopted by global