BTEC NATIONAL DIPLOMA IN BUSINESS
UNIT 9: CREATIVE PRODUCT PROMOTION
Assignment Brief Title: Creative product promotion
Date set : 23TH April 2015
Handing Dates : 30 TH JUNE 2015
On completion of this unit a learner should:
1. Know the constituents of the promotional mix
2. Understand the role of promotion within the marketing mix
3. Understand the role of advertising agencies and the media
4. Be able to create a simple promotional campaign.
Assignment 1 – The Role of Promotion
Assignment ONE is based on the General Motors field trip on the 30th day of April 2015. Ensure you make specific reference to the information obtained during the field trip.
Marketing is a key component of any successful business. The marketing plan outlines how the marketing mix will be used to achieve the organization’s marketing objectives. Once the organization has developed the right product for its customers, decided on the most attractive price and the ways by which it will be made available to its customers, decisions have to be made on how to communicate the new/improved product to the target market.
Task 1 - [P1] Due on the 11th May 2015
P1 describe the promotional mix used by two selected organizations for a selected product/service one of the organizations should be General Motors.
You are a researcher employed by a marketing magazine and you have been asked to investigate two promotional campaigns. One being a chosen product from the General Motors East Africa, dream liner campaign and another of your choice preferably a service provider, which may form the basis of a feature articles in future editions of the magazine
Select any two organizations one must be General Motors and another one from a service industry manufacturing industry. For both organizations choose one of their products/ service. Describe the promotional mix and creative strategy used by both