Assignment Brief Unit 9

Topics: Tourism, World Tourism Organization, Sustainable tourism Pages: 5 (1053 words) Published: April 23, 2015

Uxbridge College HND Travel and Tourism Management

Candidate Name:

Course: HND in Travel & Tourism Management

Start Date: 3rd February 2015
Unit 9: Tourist Destinations

Completion Date: 28th April 2015

Tutor: Hayley Wright
Date Submitted:

Description of Unit: The unit introduces you to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. You will look into cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector.

Through studying visitor numbers, statistics and other relevant data, you should be more aware of past issues affecting tourism, enabling you to appreciate the impact you can have on a destination and its continued popularity.

To achieve this unit you must:
1) Understand the scope of key UK and worldwide tourist destinations 2) Understand the cultural, social and physical features of tourist destinations 3) Understand how the characteristics of destinations affect their appeal to tourists 4) Understand issues likely to affect the popularity of tourist destinations


You have recently been appointed a job as a destination researcher for the World Tourism Organisation (WTO). As part of your initial training course you are required to complete a number of tasks to prepare you for the job ahead of you.

You will be required to demonstrate your analytical skills through examination of tourism statistics and trends, followed by the completion of in depth research on destination appeal and cultural, social and physical features of tourist destinations. Your final task will allow you to demonstrate your report writing skills, whereby you will analysing issues that affect the popularity of tourist destinations and discussing the potential for responsible tourism.

Task 1

The WTO would like you to begin your training by demonstrating your analytical skills. You will be required to sit a timed assessment in class where you will use your prior knowledge and research to analyse tourism statistics and trends.

You must;

Analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation (1.1) Analyse statistics to determine tourism destination trends and predict future trends (1.2)

You have the opportunity to achieve Merit here by:

Ensuring deadlines are met (M1)
Demonstrating that complex information/data has been synthesised and processed (M2)

You can meet the distinction criteria here by:
Demonstrating that convergent and lateral thinking have been applied (D3)

Task 2

For your second task you are required to undertake research into two tourism destinations. One must be a leading tourist destination and one must be a developing tourist destination. You will research and compare the two destinations and present your findings in an information...
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