Assignment
2013
Introduction to Strategic
Management
Contents
Contents ..................................................................................................................... 2
Sources ...................................................................................................................... 2
Introduction ................................................................................................................. 3
The Aero-Dienst GmbH & Co. KG .............................................................................. 4
A/C Management .................................................................................................... 5
A/C Sales ................................................................................................................ 5
A/C Operations ....................................................................................................... 5
The Strategic Position of A/C Maintenance ................................................................ 6
The Classical Perspective ....................................................................................... 6
McKinsey’s 7S Model .............................................................................................. 7
7S Model Aero-Dienst GmbH & Co. KG A/C Maintenance ..................................... 7
The Industry structure of A/C Maintenance ................................................................ 9
Porter’s five forces .................................................................................................. 9
Porter’s five forces Aero-Dienst GmbH & Co. KG A/C Maintenance ..................... 11
Conclusion ................................................................................................................ 13
Sources
Aero-Dienst GmbH & Co. KG (2008) 50 Jahre Aero-Dienst – “50 Years of Excellence in Business Aviation. [press release] 16.05.2008.
Aero-dienst.de (2013) Home. [online] Available at:
Introduction to Strategic
Management
Contents
Contents ..................................................................................................................... 2
Sources ...................................................................................................................... 2
Introduction ................................................................................................................. 3
The Aero-Dienst GmbH & Co. KG .............................................................................. 4
A/C Management .................................................................................................... 5
A/C Sales ................................................................................................................ 5
A/C Operations ....................................................................................................... 5
The Strategic Position of A/C Maintenance ................................................................ 6
The Classical Perspective ....................................................................................... 6
McKinsey’s 7S Model .............................................................................................. 7
7S Model Aero-Dienst GmbH & Co. KG A/C Maintenance ..................................... 7
The Industry structure of A/C Maintenance ................................................................ 9
Porter’s five forces .................................................................................................. 9
Porter’s five forces Aero-Dienst GmbH & Co. KG A/C Maintenance ..................... 11
Conclusion ................................................................................................................ 13
Sources
Aero-Dienst GmbH & Co. KG (2008) 50 Jahre Aero-Dienst – “50 Years of Excellence in Business Aviation. [press release] 16.05.2008.
Aero-dienst.de (2013) Home. [online] Available at: