assignment

Social Media: Marketing benefits and Impact

Introduction to social media:
Social media is media that is based on social interaction and way of communicating in this modern world...

Social media has greatly changed the way people communicate and interact with one another. There are a variety of social media sites which are used worldwide, such as Youtube, Facebook and Twitter. This type of communications method is now being used by business in marketing their products.
The fact that many people use social media to discuss their thoughts and views online. Social media is presently used in place of the “old-fashioned” marketing tools, such as TV, billboards, radio, etc.

This new process which business use to convey messages and promote ideas or products has formed a collaboration with its customers. A business can now gain instant feedback from its customers, tackle rumors, and post any updates about the business online.

Social media marketing:
Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Marketing Benefits on Social Media:
Today it has even crossed the barriers of interaction become a medium to raise and bring an issue to the people , raise support for any campaign.. More of advertising has been thrown on the social media websites to attract maximum consumer tariff and earn huge profits....

Marketing on Social Media is fast evolving as one of the most reliable ways to connect and stay informed about the most recent developments in a particular industry. It offers a platform for discussions and information sharing, helping users build their online identity and reputation.

It is also important to make regular announcements to engage followers, like organizing polls, contests and even off-line events.
It also helps to connect with others professionals from the same industry or with similar interests, especially on LinkedIn. This not only helps you build a strong co-operative network, but also gain experience from your past and present colleagues. In marketing the best convinient way to find the knowledge and right people to help you achieve your goals.

* Increased exposure
* Increased traffic
* Developed loyal fans
* Improved search rankings
* Grown bussiness paternerships
* Reduced marketing expenses
* Improved sales

Impacts of Marketing on Social Media:

89% of marketers said that social media marketing has generated more business exposure. 64% saw lead generation increase by using social media 6 hours or less per day. 69% of marketers use social media to gather marketplace intelligence. 62% of marketers using social media for 2+ years reported a rise in search engine rankings. 62% of businesses has reduced marketing expenses.

The above percentages shows the market value of social media and their impacts that consumers face and experience... which is now become mendatory in almost every bussiness as it the best way to spread and explore globally...