Assignment 3: Communication Strategies In Health Care

Communication Strategies
Team B
HCS/490
January 13, 2014
Bryan Alexander
Communication Strategies
Many hospital systems have successfully launched diabetes clinics. There are several crucial factors that influence the successful launch of any new service. The benefits of communicating with a broad range of potential clients goes far beyond the bottom line. Many patients have very little access to diabetes clinics; therefore, marketing will be an integral part of communication. The chief marketing team at Health and Wellness America plans to develop and help implement new and strategic communication strategies. The team at Health and Wellness America will develop a 4-point communication model to reach and effectively convey information
Campaigns, to promote healthy lifestyles and preventative health services, have been a fundamental tool since the 1960’s (Nutbeam, 2000). Promotions are appealing to the older generations, such as the baby boomers, who still investigate reading materials such as pamphlets and medical literature in the waiting areas of their primary care providers. Understanding differences between the generations is fundamental in building a communication model that is not only effective, but efficient (United Nations Joint Staff Pension Fund, 2014). For each generation, there are particular experiences that mold specific preferences, expectations, and beliefs (Solheim,
Some healthcare industries have launched diabetes program successfully with a push towards transparency. Examples of such industries or organizations include: Joslin Diabetes Center, Inc., Good Samaritan Hospital, Northwestern Memorial Hospital, the American Association of Diabetes Educators, Leapfrog Group, Health Consumer Powerhouse, the University of Miami and Vanderbilt University.
Northwest Memorial Hospital: Northwest Memorial is committed to meeting the health needs of Chicago, as well as the community surrounding it for 150 years. Northwest Memorial Hospital has also partnered with community healthcare organization for the last 40 years. Teamwork has aided the successful tackling of the health needs of the community including chronic diseases such as diabetes, helping to launch the Diabetes Collaborative Program. This comprehensive program initially started with 200 patients in 2006, through a collaborative effort of Northwestern Memorial, the School of Medicine at Northwestern University Feinberg, as well as the Near North Health Services Corp (NM,