Assignment 2 BUS 599
Executing Strategies in a Global Environment: Examining the Case of Federal Express
Nicolina Rogers
BUS 599 Strategic Management
November 9, 2014
Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response. The building blocks that Federal Express need are efficiency, customer responsiveness and quality (San Jose Consulting Group, 2003). FedEx was the first shipping company to have wireless technology so that the employees can access the information 24 hours a day from the company’s computer. They have a wireless collection data via barcode so the employees can use to scan packages so this reduces error (San Jose Consulting Group, 2003). The efficiency is the quality of the way the company has the input and output of the product that they are working on.
FedEx has to make sure that when the packages come in they are delivering in a timely fashion and in good condition. In the shipping service and the use of internet and technology customer don’t have to drive to drop off the packages any more. The customer can order a pickup on the internet or they can call it in. Customers can track the packages on personal data assistance (PDAs) virtually anywhere and anytime (San Jose Consulting Group, 2003). For customer responsiveness it is very important that a company has to do better than their competitors to keep your customers satisfied. They have to make sure that the product is delivered on time so that the customers will be happy with the services. The quality of the product is important to customers because they want to receive the product in good condition (Jones, 2013). I feel that FedEx will do better if they can work on the efficiency, customer responsiveness, and quality because it is very important to your customers to have their product delivered in a
Nicolina Rogers
BUS 599 Strategic Management
November 9, 2014
Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response. The building blocks that Federal Express need are efficiency, customer responsiveness and quality (San Jose Consulting Group, 2003). FedEx was the first shipping company to have wireless technology so that the employees can access the information 24 hours a day from the company’s computer. They have a wireless collection data via barcode so the employees can use to scan packages so this reduces error (San Jose Consulting Group, 2003). The efficiency is the quality of the way the company has the input and output of the product that they are working on.
FedEx has to make sure that when the packages come in they are delivering in a timely fashion and in good condition. In the shipping service and the use of internet and technology customer don’t have to drive to drop off the packages any more. The customer can order a pickup on the internet or they can call it in. Customers can track the packages on personal data assistance (PDAs) virtually anywhere and anytime (San Jose Consulting Group, 2003). For customer responsiveness it is very important that a company has to do better than their competitors to keep your customers satisfied. They have to make sure that the product is delivered on time so that the customers will be happy with the services. The quality of the product is important to customers because they want to receive the product in good condition (Jones, 2013). I feel that FedEx will do better if they can work on the efficiency, customer responsiveness, and quality because it is very important to your customers to have their product delivered in a