I think that the top priority of the professors is research. Professors had to do research to generate leading-edge knowledge. Moreover, they can find the right and fun ways of teaching by doing research. For example, my marketing teacher makes learning an extremely fun activity by implementing outside sources such as videos and pictures into classroom lectures. He does not get those ideas straight from the textbooks instead he does researches to find those outside sources. …show more content…
What do you think went wrong? What do you see as the strengths and weaknesses of the planning process?
LDC did a great job in setting objectives and developing action plans. The companies set the objective that training senior executives would more likely encourage mid-level managers to participate because they would recommend and approve training requests for mid-level managers. Moreover, they measure the objective in three ways. First, the number of participants taking the first program would be monitored, and calculated that it would take 18 participants for the program to break even financially. Second, she would survey all participants regarding their satisfaction with the program. Finally, LDC would track the number of mid-level managers from the companies of those attending the senior executive program to determine if there was an increased participation level overtime. These are great measurements of the objective determined by Pam. However, she did not quite do a great job in analyzing the firm’s external environment. Originally she made the measurement that 18 participant would be needed in order to break even financially, she did not generate actions to be taken if there were only 10 participants, therefore she failed at developing constingency