I would like to express our thanks and appreciation to Madam. Siti Nazeerah binti Bashah enthusiastic encouragement and useful criticism on this assignments.
I would also like to thank all my friends, who helped me a lot, especially the DBS2A for advice and assistance in completing my assignment.
My thanks and appreciations also go to my college (Unifiled International College) in developing the assignment and people who have willingly helped me out with their abilities.
Finally, I would like to thank my parents for their support and encouragement services in giving me encouragement to continue to work to complete this assignment.
INTRODUCTION OF THE COMPANY
The Berjaya Corporation group of companies' history dates back to 1984 when our Founder, Tan Sri Dato' Seri Vincent Tan Chee Yioun acquired a major controlling stake in Berjaya Industrial Berhad (originally known as Berjaya Kawat Berhad and now known as Reka Pacific Berhad) from the founders, Broken Hill Proprietary Ltd, Australia and National Iron & Steel Mills, Singapore. The shareholding change also resulted in a major change in the business, direction and the dynamic growth of a diversified conglomerate under the flagship of Berjaya Corporation Berhad ("BCorp"). In October 1988, following a major restructuring, Berjaya Group Berhad (then known as Inter-Pacific Industrial Group Berhad) became the holding company of Reka Pacific Berhad. Inter-Pacific Industrial Group Berhad (formerly known as Raleigh Berhad) was incorporated in 1967 as a bicycle manufacturer. In 1969, the Company gained official listing on Bursa Malaysia Securities Berhad (“Bursa Securities”). BCorp assumed the listing status of Berjaya Group Berhad on the Main Board of Bursa Securities upon the completion of the group restructuring exercise in October 2005 and the listing of the new shares on 3 January 2006. On 26 May 2010, BCorp was added to the Morgan Stanley Capital International (MSCI) Malaysia INDEX. With a total employee strength of 16,000, the Group is a diversified entity engaged in the following core businesses:Consumer Marketing, Direct Selling & Retail,Financial Services,Hotels, Resorts, Vacation Timeshare & Recreation Development,Property Investment and Development,Gaming & Lottery Management,Development of Sanitary Landfill, Environvental Services and clean Technology Investment,Food & Beverage and Investment Holding and othersAt Berjaya Corporation group of companies, we believe in striking a balance between profitability and our social responsibility to the communities in which we operate. By the nature of their businesses, Berjaya companies come into contact with the lives of many in the community on a daily basis. To inculcate the spirit of caring and sharing, Berjaya has always encouraged its staff to share their skills and talents in service of others by contributing their time and energy voluntarily towards the Group’s Corporate Social Responsibility (CSR) activities. Charity projects, fund-raising events and donations have been an ongoing aspect of operations as a social commitment. Today, Berjaya has strategically embarked on a new and more focused dimension of corporate social responsibility, which has led to the establishment of the Berjaya Cares Foundation ("BCF"). The Berjaya Cares Foundation was set up with the objectives of providing aid to needy Malaysians, promoting staff well-being, conserving and protecting the environment as well as promoting and preserving Malaysian performing arts, culture and heritage. The Berjaya Cares Foundation aims to create a more synergistic effort in the CSR initiatives of the various subsidiaries within the Berjaya Corporation group of companies. CORPORATE SOCIAL RESPONSIBILITY
OF THE COMPANY
Among the core focus of the Group are encouraging literacy among underprivileged children in community outreach programmes. The Group has...
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