Assignment 1 COM3702

Powerful Essays
Assignment 1: COM3702
Name:
Student no :

Unique no: 886406
Mr K Ndlovu
47004290

Declaration of own work
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.
Name
: Khumbulani Ndlovu
Student Number : 47004290
Date
: 03 August 2014
Witness
: Prisca Ndhlovu
Address
: 126 Dladla Street.Mofolo Village.Soweto.1801

Code
Module
Semester
Number of assignment
Unique number

: COM3702
: Media studies: policy, management and media representation
: 02
: 01
: 886406

1

Assignment 1: COM3702
Name:
Student no :

Unique no: 886406
Mr K Ndlovu
47004290

TABLE OF CONTENTS

PAGE

1 MEDIA POLICY AND REGULATIONS
1.1 Paradigms of communications policy
1.1.1
1.1.2
1.1.3

Emerging communications industry policy
Public service media policy
New media policy

1.2 Freedom of the media
1.2.1
1.2.2
1.2.3

The need for freedom of expression
Threats to it
If , how and why such threats can or cannot be motivated

2 MEDIA MANAGEMENT AND MEDIA MARKETS
2.1 Media Concentration

3
3
3
3
4
4
4
5
5
7

7
2.1.1 The relationship of competition to concentration
7
2.1.2 The dual nature of the media industry
7
2.1.3 The four forms of concentration
7
2.1.4 The dangers of concentration
8
2.1.5 Positive externalities of the media
8
ADDENDUM A : SELF-ASSESSMENT AND SELF- REFLECTION 9

SOURCES CONSULTED
ADDENDUM B: ARTICLE ON THREAT TO FREEDOM OF
EXPRESSION

2

10
11

Assignment 1: COM3702
Name:
Student no :

Unique no: 886406
Mr K Ndlovu
47004290

1.MEDIA POLICY AND REGULATIONS
1.1 Paradigms of communications policy
Fourie J P (2008:18) defines paradigms of communications policy as consensus among policy makers as far as the basics are concerned on which they will base their developing of a policy. There are three most popular paradigms of

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