Assignment 1: A Cultural Analysis Of Fitbits

The cultural item I chose is a Fitbit. A Fitbit comes in a variety of bands and colors each with different trackers. A Fitbit is a fitness and health tracker that is worn on the wrist all day long and it monitors everything from your daily steps taken to your heart rate. This item is for virtually anybody, but the targeted audience is more towards anyone looking to better themselves health wise. The Fitbit helps motivate users to keep pushing themselves and meet their daily goals (whatever you set in the app on a cell phone). There is also a friends version where daily step competitions can occur as well as the weeks top leaders. Some Fitbits are connected with cell phones where calls and texts will sync through the band so a user can read their messages or callers by looking at the band. The company Fitbit was founded in San Francisco, CA by James Park and Eric Friedman. It is a very user friendly wireless tracker that is suitable for all ages however, the targeted audience is more for the adults that want to monitor their exercise. Users respond to this item pretty well, a lot of people wear Fitbits and the stock price appears to be rising again. The stock price is currently up to $7.24 a share which is up 14%. Due to the price
It does not relate to another time period because it is very modernized and syncs wirelessly through bluetooth. What came before this item was just an average pedometer that was most likely worn attached to clothing. As far as what came after, there are rival companies like Jawbone which features much more affordable modern trackers. Most smartphones now also feature health apps similar to the Fitbit. For example, Apple’s iPhone features a health app that tracks steps, miles, flights of stairs climbed, and more. All of these components are featured in a Fitbit even though most users also have these trackers on their cell