Assignment 1

Topics: Airline, British Airways, Air France Pages: 4 (999 words) Published: April 1, 2015

Assignment Submission Form

Please complete and attach this form to your assignment. All assignments must be submitted on the stipulated submission date. Please add a “” into appropriate box to indicate your assignment type.

 Assignment 1/  Assignment 2

Program / Intake : Bachelor of Science (Hons) / 45th Intake

Pathway: Management

Student Name:
Eddeham Bin Abdul Rahman

Student Number:
Business Strategy

Mr John F. Hulpke

DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program.

Signed: _______________________ Date Submitted: _______________________
Acknowledgment of Assignment Receipt

(Students are required to fill up this acknowledgment slip upon submission of assignments)

Student Name: Eddeham Bin Abdul Rahman Student Number: 13212316

Program / Intake: Bachelor of Science/45th Intake

Module: Business Strategy  Assignment 1 /  Assignment 2

Lecturer: Mr John F. Hulpke Received by: ________________________________

Article: “SIA’s new offering among the ‘poshest’” – Straits Times, Friday, February 6th 2015

In the article, the writer writes about the new premium economy class from Singapore Airlines which is set to be one of the ‘poshest’ in the industry. Singapore Airlines will launch the premium economy class in August with enhancements like wider seats that recline further, extra legroom and better food - all for around 20 per cent more than a regular economy class ticket, excluding promotional fares. He also added that 30 airlines – including Qantas, Air France, British Airways and...
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