Assigment 1 Brompton Bicycle
New managing director of Brompton Bicycle, Butler – Adams wants to significantly increase number of product the company expect to sell this year, as 19000 folding machines seems to be nothing comparing to the number of bikes, one of their competitors sold last year.
Brompton Bicycle is well known folding bikes producing companies with main site in London where each product cost between £500-£1200 which also expanding their sales to Europe, US and Far East where their 70% of profit coming from.
Lately there is a serious concern in regards to losing market shares.
In comparison with 20% to 25% market growth a year, the company haven`t been growing equally, therefore and also to boost the production Adams decided to increase manufacture to 50000 bikes a year and to rich the goal he will use a system of double shifts backed by slicker system which seems to increase number of workers and take them back to the trade game.
Attention to details, which seems to be the company motto, is driving Adams to believe that the bikes are build to last and obsession with growing may lead to poor quality of product and that is why Adams need to keep a good balance between increasing production and staying blandly excellent.
Start from scratch with company marketing, work on more structured approach and choosing right roads to market with right brand awareness, those are the goals Adams believes will improve the situation of the company place on the market.
Brompton Bicycle is well known folding bikes producing companies with main site in London where each product cost between £500-£1200 which also expanding their sales to Europe, US and Far East where their 70% of profit coming from.
Lately there is a serious concern in regards to losing market shares.
In comparison with 20% to 25% market growth a year, the company haven`t been growing equally, therefore and also to boost the production Adams decided to increase manufacture to 50000 bikes a year and to rich the goal he will use a system of double shifts backed by slicker system which seems to increase number of workers and take them back to the trade game.
Attention to details, which seems to be the company motto, is driving Adams to believe that the bikes are build to last and obsession with growing may lead to poor quality of product and that is why Adams need to keep a good balance between increasing production and staying blandly excellent.
Start from scratch with company marketing, work on more structured approach and choosing right roads to market with right brand awareness, those are the goals Adams believes will improve the situation of the company place on the market.