Assessing McDonald’s: Global, Local, or Both
American culture started its formation over 10,000 years ago with the migration of Paleo-Indians from Asia into the region that is today the continental United States. It has its own unique social and cultural characteristics such as dialect, music, arts, social habits, cuisine, and folklore. The United States of America is an ethnically and racially diverse country as a result of large-scale immigration from many different countries throughout its history. Due to the extent of American culture, there are many integrated but unique social subcultures within the United States. American history began with waves of immigrants, bringing their own cultures and traditions to a vast new country. No other place in the world has such a diverse population. America has traditionally welcomed people from many different countries, races, and religions, all hoping to find freedom, new opportunities, and a better way of life. When I think of America, I came up with different words, things, and scenarios, that is linked to the Almighty America. The American flag, pizza, xbox, statue of liberty, white house, Obama, fast foods, and the hamburger, especially McDonald’s, are just a few to mention, in which comes to mind when one think of America. McDonald’s is really considered to be an American culture! Fast food is such a cultural expression, because it caters to every age group in America in numerous ways. American culture is predisposed to being a fast food nation. McDonaldization thesis in cultural version is a comparatively recent idea of the world wide homogenization of cultures. The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. In spite of McDonald’s being a fast food provider, it is the single biggest restaurant on Earth, and has come to be seen...
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