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Assess The Factors That Are Driving The Need For Strategic Change Case Study

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Assess The Factors That Are Driving The Need For Strategic Change Case Study
2.2. Assess the factors that are driving the need for Strategic Change in an Organization.

FACTORS THAT LEADING THE NEED OF CHANGE IN THE ORGANIZATION:

Various numbers of factors can converge the major change to be crystallized. E.g. the internal performance could be considered, external pressures also could increase side by side in case a new Chief operating manager tried to enroll his/her special orders in any organization ‘system. All these influences format a “wave of change “can be produced which managers facing difficulties to cope with.

Following are the factors require for strategic change in LuLu:
• Decreasing morale of employees.
• Increasing trend of bribery.
• Increasing Market Competition.
• Standard change.
• Technological
…show more content…
Develop appropriate models for change. The models need to reflect circumstances facing the selected organization.

APPROPRIATE MODELS OF CHANGE THAT REFLECTS CIRCUMSTANCES FACING THE SELECTED ORGANIZATION:

Kurt Lewin's Change Management Model:
Ritchie describes the 3 step model;
Unfreezing: unfreezing phase leads LuLu to getting itself ready for desired changes that it will go to get in by ammending HR Policies for the betterment of the company. To reduce turnover and control bribery from the organization, minds of employees must be unfreezed before making any change in HR policies. Employee dissatisfaction and poor working conditions are the basic reasons for turnover. Working environment should be made attractive for employees. Monetary and Non – Monetary Incentives should be made part of Benefit Policy.
Changes: This phase leads to more communication with employees so that change would be accepted by employees. Employees need time to understand the importance of change. Recreational activities help transition stage to successfully occur.
Freezing: This corresponds to the final approval of the changed strategy by Carrefour. Reinforcement should be done. Success of the change should be celebrated so that changes become the permanent

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