Assess An Understanding Of How Uncontrollable Variables Impact Upon The Organisations.

Demonstrate an understanding of how the uncontrollable and controllable variables impact upon the organisations

Uncontrollable variables are variables that cannot be controlled directly by a business. These impacts may be either negative or positive so it is essential for an organisation to quickly adapt when they occur. Some of the uncontrollable variables that face Apple and Nokia are: competition, the economy, and laws.

Competition – Apple and Nokia cannot restrict other businesses competing in the same market as them, so instead they would have to quickly adapt to these uncontrollable variables and find ways of being more appealing to customers than their rivals(such as price reduction, performance, quality etc.)

Laws – Apple
Promotion

Promotion – Promotion is a valuable element of the marketing mix as it is a medium by which an organisation can communicate with a customer. Some of these communications could be via advertising, personal selling or public relations.

Definition of Promotion – Communication link between an organisation and a customer for the purpose of influencing, informing or persuading a purchase of a particular product

Promotion for Apple

Apple is a very secretive organisation who only announces their new products via special events which are held on specific dates. Apple uses this as a form of promotion as it allows people to get more excited and anticipated about a product before it’s even publicly released. By Apple doing this it allows more people to be aware of their products through word of mouth and create a even bigger 'buzz ' around their product without Apple having to promote it so much