Asos Essay

TABLE OF CONTENTS

1. Introduction
1.1 Name and purpose of the system 2
1.2 e-Marketplace 2

2. E-Business Components
2.1 Internal Organizational Functions
2.1.1 Marketing 3
2.1.2 Customer Service 3
2.1.3 IT Maintenance 3
2.2 Firms, Suppliers and Business Partners 4
2.3 Business Processes
2.3.1 Order Fulfillment 5
2.3.2 Customer Relationship Management 5
2.3.3 Logistics 5

3. Possible technologies
3.1 Hardware, Software, Network & telecommunications technology
3.2 Payment systems and security technologies
3.2.1 Payment Systems 6
3.2.2 Security Technologies 6

4. ASOS’s e-business system
4.1 Tangible Benefits
4.1.1 Enhance customer relationship 7
4.1.2 Improve time management and cost efficiency 7
4.2 Intangible Benefits
4.2.1 Improved strategic position of company 8
4.2.2 Increasing customer loyalty 8
4.2.3 Vision and mission 8

5. E-Business Issues
5.1 Security and Privacy Issues 9
5.2 Marketing Issues 9

6. References 10

1. Introduction

1.1 Name and purpose of the system
ASOS was launched in 2000 by Nick Robertson and Quentin Griffiths. Through its success it is currently United Kingdom’s largest independent online store and fashion beauty retailer. ASOS
It all starts from customers making a payment after selecting a product. This is done by using a third party payment system such as PayPal. After ASOS gets confirmation on the payment, stocks are then checked to be delivered to the buyer. To check the status of the shipment real time, a tracking link is also provided. The replacement of stock is done through in-house production or by receiving more from suppliers. An official receipt or link is then sent to customers in order to confirm the order and deliver to their front