Asian Paints True

Topics: Coatings, Inventory, SWOT analysis Pages: 3 (1169 words) Published: March 13, 2015
Asian Paints
Asian Paints PPG Pvt. Limited is leading player in the field of Protective Coatings, Powder Coatings, Floor Coatings and Road Marking Coatings. The company is 50:50 joint ventures between Asian Paints Ltd. and PPG Industries, USA. Asian Paints Ltd. is India's largest and Asia's third largest paint company with an unparalleled network, reach and market presence in India. PPG Industries, headquartered in Pittsburgh USA, is a global, multi-billion dollar, multinational company and a world leader in the paint & coatings industry and in performance & industrial coatings. The 50:50 joint venture companies in India, Asian Paints PPG, combines the strengths of both partners to offer technological superiority, operational excellence and aesthetics at an optimized cost, ensuring total customer satisfaction. The company's products are tried and tested across industries and environments to deliver consistently superior performance. Asian Paints PPG offers choices that anticipate and answer virtually every requirement of customers in the market that it serves. In addition to protective, powder, floor and road marking coatings, the company also offers customized coatings to several categories of non-auto OEM customers. Backed by a world class R&D centre in the country, quality production facilities & processes and professional coating application expertise, this ISO 9001 certified company aims to create extra value for its customers. Asian Paints PPG is a business partner that you can rely on. The company has the people, the products and the processes to meet your demanding needs.

SWOT ANALYSIS
Strengths
1. Market leaders with 35% market share in the organized sector, the closest competitor does not have even half of AP’s share. 2. Comprehensive nationwide coverage of the market ± urban, semi-urban and rural areas. They have quite a number of brands, covering all segments and filling all gaps. For example, they have brands in different price slots like Utah...
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