Asian Paints
Executive Summary
Project Title
Asian Paints – Challenges and Solutions in the Current Scenario
Background
Asian Paints is one of the top ranking paint companies of India and it is among the top decorative coatings companies in the world. With an annual turnover of USD 1.1 bn, Asian Paints provides services in 20 countries and has 28 paint manufacturing units in the world, providing services to consumers in over 65 countries. It has received a large number of national and international awards. It works through six subsidiaries which have been merged with it.
Current Challenges to Asian Paints
Paint Quality and Costs- Higher costs means improved quality
Marketing Network –Good distribution network
Product Portfolio – To cater to all levels of consumers
Managing Inventories – Higher inventories lead to higher costs
Low Capacity Utilisation -Poor capacity utilisation means less production
Technology – Strong and better R&D to improve quality and reduced costs
Strong Brands – Efficient print and media advertisements in the whole country
Strategic Review of Asian Paints
Expanding Reach
Dealer Attrition
Painting Solutions
Fakes and Dumping
Raw Material Price Issues
Use of Technology to Serve End Use Customers, Dealers and Employees to Increase and improve Productivity
Major Challenge – Painting solutions so that customer gets value for money and can recall the brand. The aim is to provide quality solutions for painting so that customer loyalty is ensured.
Implementation Plan – Major challenge is to retain top position in the Indian paints market.
Conclusion
Reference Listings
Introduction
Asian Paints is one of the top ranking paint companies of India and it is among the top decorative coatings companies in the world. The Indian paint industry is characterized by the Industrial Paints segment (25%) and the Decorative Paints segment (75%) -Appendix A. With an annual turnover of USD 1.1 bn, Asian Paints provides services in 20 countries and has
Project Title
Asian Paints – Challenges and Solutions in the Current Scenario
Background
Asian Paints is one of the top ranking paint companies of India and it is among the top decorative coatings companies in the world. With an annual turnover of USD 1.1 bn, Asian Paints provides services in 20 countries and has 28 paint manufacturing units in the world, providing services to consumers in over 65 countries. It has received a large number of national and international awards. It works through six subsidiaries which have been merged with it.
Current Challenges to Asian Paints
Paint Quality and Costs- Higher costs means improved quality
Marketing Network –Good distribution network
Product Portfolio – To cater to all levels of consumers
Managing Inventories – Higher inventories lead to higher costs
Low Capacity Utilisation -Poor capacity utilisation means less production
Technology – Strong and better R&D to improve quality and reduced costs
Strong Brands – Efficient print and media advertisements in the whole country
Strategic Review of Asian Paints
Expanding Reach
Dealer Attrition
Painting Solutions
Fakes and Dumping
Raw Material Price Issues
Use of Technology to Serve End Use Customers, Dealers and Employees to Increase and improve Productivity
Major Challenge – Painting solutions so that customer gets value for money and can recall the brand. The aim is to provide quality solutions for painting so that customer loyalty is ensured.
Implementation Plan – Major challenge is to retain top position in the Indian paints market.
Conclusion
Reference Listings
Introduction
Asian Paints is one of the top ranking paint companies of India and it is among the top decorative coatings companies in the world. The Indian paint industry is characterized by the Industrial Paints segment (25%) and the Decorative Paints segment (75%) -Appendix A. With an annual turnover of USD 1.1 bn, Asian Paints provides services in 20 countries and has