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Asia Pacific Breweries

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Asia Pacific Breweries
International Business Environment Project

GROUP PROJECT:
ASIA PACIFIC BREWERIES LIMITED (APBL)

Prepared by G&T Consultancy (TZ02):

Benjamin Jethro Neo
Czaraim Suganob Carreon
Michelle Oh Hui Ling
Ratchadakorn Wongphothiphan
Valerie Ng Shi Min
Yap Yi Jun

Prepared for:
Ms. Ng Lay Khim, Linda

Date of Submission: 18th July 2012

TABLE OF CONTENTS

1. Company and Industry Background ------------------------------------------------- 1

2. Strengths & Weaknesses ---------------------------------------------------------------- 2 3.1 Strengths 3.2 Weaknesses

3. Opportunities & Threats ------------------------------------------------------------------ 3 4.3 Opportunities 4.4 Threats

4. Key Customer/Customer Groups & Competitors -------------------------------- 4

5. Existing Operations Of Company ----------------------------------------------------- 5 6.5 Entry Modes used for expansion 6.6 Operating issues encountered

6. Future Expansion Plan ------------------------------------------------------------------- 8 7.7 Selected countries for expansion and reason 7.8 Identification of sub-factors used for expansion 7.9.1 Political/Legal 7.9.2 Economic 7.9.3 Social-Cultural 7.9.4 Technological Infrastructure 7.9.5 Geographic 7.9.6 Demographic

7.9 Recommendation, reasons and type of entry mode to use for selected country 7.10 Reasons for not selecting the other country

7. Conclusion ---------------------------------------------------------------------------------- 15 8. Appendixes 9. Bibliography

1. COMPANIES AND INDUSTRY BACKGROUND

The beverage industry has been around for countless years and through the years; this industry has gone from being an illegal enterprise to becoming one of the world’s most profitable businesses. One of the main components of
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