Ashlei Smith MKT 320 Assignment 1
Assignment 1: Exporting and Importing for a Developing Country
Ashlei Smith
Professor Falloon
Marketing 320: International Marketing
11.1.2014
The country chosen was South Korea, also known as the Republic of Korea while North Korea is sometimes to referred to as the Democratic People’s Republic of Korea. For a period of time, in the early 20th century, Japan actually occupied Korea in 1910 but left after their defeat in World War II in 1945. Soon after, followed the Cold War where the citizens of Korea chose sides because of their differences in philosophies, mainly about government. On May 10, 1948, the first elections were held in Korea and that is when North and South Korea became official and into existence.
Around the 1960s, South Korea began to grow economically at an astounding rate, which surprised many people considering how long it normally takes for countries to bounce back after war, let alone three so close to each other. Thus, it was called the “Miracle on the Hangang River” because the progression South Korea had experienced. The product I chose was created by LG, formerly known as Lucky Goldstar, the new LG G3 smartphone. This is the first ever Quad HD smartphone meaning it was a resolution of 2,560 by 1,440, which is something even the iPhone and Samsung cannot boast about. Not only that, the G3 has a pixel density of 583 ppi, something else that is unheard of from a phone. LG is a company that everyone associates with telephones, televisions, and appliances and has worldwide recognition. Just like the government structure of the United States, South Korea follows a similar template. An interesting fact that differs South Korea from the US, is that Republic of Korea has only amended their Constitution nine times and revised it five times. Meanwhile, America has amended their Constitution twenty-seven times. South Korea also has a checks and balances system which consists of three branches of government: legislative, executive, and
Ashlei Smith
Professor Falloon
Marketing 320: International Marketing
11.1.2014
The country chosen was South Korea, also known as the Republic of Korea while North Korea is sometimes to referred to as the Democratic People’s Republic of Korea. For a period of time, in the early 20th century, Japan actually occupied Korea in 1910 but left after their defeat in World War II in 1945. Soon after, followed the Cold War where the citizens of Korea chose sides because of their differences in philosophies, mainly about government. On May 10, 1948, the first elections were held in Korea and that is when North and South Korea became official and into existence.
Around the 1960s, South Korea began to grow economically at an astounding rate, which surprised many people considering how long it normally takes for countries to bounce back after war, let alone three so close to each other. Thus, it was called the “Miracle on the Hangang River” because the progression South Korea had experienced. The product I chose was created by LG, formerly known as Lucky Goldstar, the new LG G3 smartphone. This is the first ever Quad HD smartphone meaning it was a resolution of 2,560 by 1,440, which is something even the iPhone and Samsung cannot boast about. Not only that, the G3 has a pixel density of 583 ppi, something else that is unheard of from a phone. LG is a company that everyone associates with telephones, televisions, and appliances and has worldwide recognition. Just like the government structure of the United States, South Korea follows a similar template. An interesting fact that differs South Korea from the US, is that Republic of Korea has only amended their Constitution nine times and revised it five times. Meanwhile, America has amended their Constitution twenty-seven times. South Korea also has a checks and balances system which consists of three branches of government: legislative, executive, and
References: Czinkota, Michael & Ronkainen, Ilkka (2013). International Marketing, 10th ed. Mason, OH: Cengage Learning. Manresa, Maritza (2010). How to Open & Operate a Financially Successful Import Export Business. Ocala, FL: Atlantic Publishing Group, Inc. USTR (2014, Apr 29). Korea. Office of the United States Trade Representative. Retrieved from http://www.ustr.gov/countries-regions/japan-korea-apec/korea Department of Global Communication and Contents Division (2014). Facts about Korea. Korea.net: Gateway to Korea. Retrieved from http://www.korea.net/AboutKorea/Korea-at-a-Glance/Facts-about-Korea The World Factbook (2014, June 20). East & Southeast Asia: South Korea. The World Factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html Lepi, Katie (2013, May 31). South Korea vs. U.S. Education: New Report Examines Key Differences. Edudemic. Retrieved from http://www.edudemic.com/south-korea-vs-u-s-education-new-report-examines-key-differences/