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1. Identify the industry, value chain industry segment
The industry is the Australian shopping centre industry. Core activities include building, developing and managing shopping centres in Australia.
2. Value chain
Design>Building (Project management)>Leasing>Property Management> Refurbishment & redevelopment (Renovation of the shopping centre or optimise the building structure to better suit customers’ needs)
3. What is the current life cycle position of the industry?
The industry is in the shakeout stage.
Shake-out: plateau or a possible decline of growth and profitability in the industry; Decline or renewal: growth and profitability are in clear decline (书中定义)
The growth of online shopping and emergence of mobile commerce is a major concern for the traditional Australian retailers. Online sales by Australian and international retailers have enjoyed double digit growth over the last five years and this trend is expected to continue. Also the use of mobile devices for the purpose of online shopping is likely to make up a significant portion of the growth.
Sales of traditional Australian retailers have declined by 0.3% p.a over the past five years, with sales forecast to improve slight to a growth of 0.3% p.a over the next five years. This will result in a fall in physical stores and less demand for retail space in shopping centres, which puts pressure on shopping centre owners.
4. Remote Industry Analysis using PESTEL model
General influence that affects the industry
Factor
Issue
Impact
Political
Even though the trend towards online shopping will result in decline in jobs in the shopping centre industry, it will create huge increase of employment in logistics, web development, e-commerce companies and return/warranty/service departments for global brand. The government is likely to support online shopping providers at the expense of shopping centre industry.
Lack of regulation on internet administration and distribution, making
The industry is the Australian shopping centre industry. Core activities include building, developing and managing shopping centres in Australia.
2. Value chain
Design>Building (Project management)>Leasing>Property Management> Refurbishment & redevelopment (Renovation of the shopping centre or optimise the building structure to better suit customers’ needs)
3. What is the current life cycle position of the industry?
The industry is in the shakeout stage.
Shake-out: plateau or a possible decline of growth and profitability in the industry; Decline or renewal: growth and profitability are in clear decline (书中定义)
The growth of online shopping and emergence of mobile commerce is a major concern for the traditional Australian retailers. Online sales by Australian and international retailers have enjoyed double digit growth over the last five years and this trend is expected to continue. Also the use of mobile devices for the purpose of online shopping is likely to make up a significant portion of the growth.
Sales of traditional Australian retailers have declined by 0.3% p.a over the past five years, with sales forecast to improve slight to a growth of 0.3% p.a over the next five years. This will result in a fall in physical stores and less demand for retail space in shopping centres, which puts pressure on shopping centre owners.
4. Remote Industry Analysis using PESTEL model
General influence that affects the industry
Factor
Issue
Impact
Political
Even though the trend towards online shopping will result in decline in jobs in the shopping centre industry, it will create huge increase of employment in logistics, web development, e-commerce companies and return/warranty/service departments for global brand. The government is likely to support online shopping providers at the expense of shopping centre industry.
Lack of regulation on internet administration and distribution, making