The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.
It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats. In order to strengthen this assignment about Nestle, there are several methods of gathering data has been conducted, such as PEST analysis, Porter’s 5 forces model, value chain analysis and SWOT analysis.
By the end of this assignment, future strategy will be mentioned as well as my recommendations about Nestle that will fit into strategic orientation in order to perform better in their business world. And continue to develop and implement its learning approach as the chosen large company by using different strategies.
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The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above-average returns. In this assignment, I will discuss furthermore about Nestlé’s external environment in all aspects such as their general environment, industry environment, competitive environment, and scan the opportunities and threats of the company. And also I am going to explain briefly about their internal environment includes their resources, type of their resources, company’s capabilities,
References: Hanson, D., Hitt, M., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic Management: Competitiveness and globalisation (Asia-Pacific 4th Edition). South Melbourne: Cengage Learning Australia. Retrieved September 17, 2012, from http://www.articlesbase.com/management-articles/strategic-management-at-nestle-5907881.html Nestle (2012), Nestlé’ Good Food, Good Life. Retrieved September 18, 2012, from http://www.nestle.com Nestle (2011) Retrieved September 20, 2012, from http://www.nestle.com Scribd Inc