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Asda Plc

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Asda Plc
Below is a SWOT analysis for Asda plc. Between 1990 and 1994. Read the case and answer the questions underneath.
Asda plc is the one of the largest supermarkets for packaged groceries in UK. It is part of the Wal-Mart family in the USA. Asda’s performance combines profitability, productivity and a sense of social purpose.
The company has good positions and new opening opportunities in terms of site. It operates using the epos systems, a natural factor which Tescos and Sainsbury’s are also very strong. It is well noted for a flexible workforce (many part-time positions), a strong new management team and strong own label (Inc George).
The vision of Asda can also be expanded by buying alliance with other European supermarkets and maintaining
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