Arvind Mills - Strategy

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Topics: Brand, Clothing
STRATEGY FORMULATION

ARVIND MILLS

Through turbulence and restructuring

Prof. Dr. Mrs. Bala Krishnamoorthy

Prepared By:

Apurva Nahata 223

Nikhil Shetty 234

Akhil Vinaik 246

Medhavi Singh 250

Anshul Bhatia 253

Mahesh Kankani 256

ARVIND MILLS

Legacy of the company

Arvind Mills traditionally has had a legacy of family ownership in business. The Lalbhai family is an iconic family from Ahmedabad that has contributed to the Indian economy. Kasturbhai Lalbhai started Arvind Mills and the past three generations have made it one of the key pillars of Indian textile industry. The latest to join the league is Punit Lalbhai, son of Sanjay Lalbhai.

Mr. Arvind Narottam Lalbhai, as the chairman of Arvind Mills was a true visionary who led his company to become one of the leaders in textile in India. He left behind a legacy of leadership and human values. In the mid 80's, the emergence of power looms virtually wiped out most composite textile mills and it was crisis time for the textile industry. Even in the face of this adversity, he steered the company, stitching up a major restructuring plan in the 90's. His brought to the forefront his leadership qualities, craftsmanship and was an intellectual businessman.

Vision

'We will enable people to experience a better quality of life by providing enriching and inspiring lifestyle solutions'.

The underlying theme running across the broad spectrum of all business activities at Arvind is that of enhancing lifestyles of people, across all diversities and demographics. People at Arvind preach the philosophy to Believe, Endeavour and Dream. In short, they make things happen.

Evolution

Arvind Mills was established in 1931. It was

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