As graphic design surrounds and bombards our visual
experience via internet, television, billboards, mailers,
posters, and newspapers, it’s hard too imaging that as
an art form, it is relatively a new practice. Our encounters with graphic design are common experiences in our daily
life, as we interact with this art form on a consistent basis. Our engagement with graphic design is usually casual and
unintended, as we do not seek out graphic design in the
same way look for other art forms in a gallery or museum.
Before the mass production of goods in the Industrial
Revolution, graphic designs were primarily involved with
the practice of designing, illustrating, and printing books, which brings us to one of the most important revolutions
of our time, the invention of movable type and the printing
press. Graphic design as we know it today began to flourish in the mid 1800’s as companies began to compete with one another not only for our attention, but for our pocket
Graphic design essentially gets us to do something, buy
are poorly executed and thought about. As consumers,
something, or go somewhere. It is a process of arranging we are well aware that some things are well designed and typography, symbols, and images that enhances our visual some are not. experiences of day to day life.
The overall history and progression of movements is far
With the proliferation of the personal computer and
too complex and lengthy to absorb in one week. This
graphic software, it seems that just about everyone can
chapter is a brief overview, exploring a few major points in practice graphic design with a certain degree of success.
Unfortunately, this is not accurate by any means as there
are enormous amounts of information in our world that
Although we may not understand the Russian language,
Aleksander Rodchenko appeals to our sense with thoughtful
relationships between type, shape and color.
“Give me sun at night! Where do we find this? Buy it at
Gum is comparable to Wal-Mart, as it is Moscow’s largest
and most popular department store. Rodchenko continues
the slogan with one final blow in the lower right hand corner. “Blinding and cheap.”
A M Cassandre focused on recognizable for utilizing linear
perspective in a majority of his posters advertising travel. His forms persuade and inform us with speed, scale, and
reliability as they dominate the composition with legible
Symbols are a form of language, similar to pictographs
or Egyptian Hieroglyphics 4,000 years ago. While our
language would be incredibly complex if we solely relied
on these forms for all levels of communication, they are
extremely useful for signage, whether it be on the highway where comprehending letterforms is difficult at high speeds or public place such as an airport in Moscow or a
train station in New York where a common, universal language is needed.
Logos operate on a similar level as symbols. A company’s
logo or brand informs us as consumers of who they are
and the quality and type of service they provide. Some
logos are strictly text based while others are based completely on symbols. Of course as a logo evolves with time, it has the potential of becoming highly recognizable. The
next images illustrate this quality.
As Nike has evolved as a company with desirable goods,
the name is no longer needed. Below are two examples of
Nike’s advertisements utilizing an additional symbol, further empowering our experience with their goods.
Some companies have powerful brands and rarely manipulate its message in fear that consumers will reject their image and thereby lose sales.
The Art Nouveau style of General...
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