Article Abstract: Strategy Change within Microsoft
Article Abstract 1: Find an example of a company that has recently changed its strategy. Identify whether this change was the outcome of a formal planning process or whether it is an emergent response to unforeseen events occurring in the company’s environment.
The article is about the newly appointed CEO of Microsoft, Satya Nadella, just the third CEO after Bill Gates and Steve Ballmer., and what new strategies will be set in place with this key employee move. Bill Gates is apparently abandoning his role as chairman and becoming Nadella’s “ technology advisor.” Gates will be more active on an everyday basis within the different business departments in new product development. Nadella spent 22 years working within Microsoft building products that didn’t make front page news and an outsider by many in the running for the CEO position. His main strategy that he is conveying is “mobile and cloud first” since “everything is becoming digital and software driven.” His vision contrasts Steve Ballmer’s view of a “devices and services” company. There are concerns regarding Bill Gates return since his departure from the day to day business activities in 2008. The concerns arise because it places questions on his ability to influence new products since he has been primarily focusing on his charitable foundations and his chairman duties which don’t probably include in depth discussions on product research and development. It looks like Microsoft has to make some decisions to change and focus on going in a new direction if it wants to maintain its place within in the market place. It has dominated for years in the enterprise business and PC computer space, but the world is going smaller to smartphones, tablets and apps on the web. It needs to stay above and in front of the curve to stay on top and adapt to spread its footprints in the right areas. Microsoft has to decide to focus on the Windows Phone or make its future with software and services
The article is about the newly appointed CEO of Microsoft, Satya Nadella, just the third CEO after Bill Gates and Steve Ballmer., and what new strategies will be set in place with this key employee move. Bill Gates is apparently abandoning his role as chairman and becoming Nadella’s “ technology advisor.” Gates will be more active on an everyday basis within the different business departments in new product development. Nadella spent 22 years working within Microsoft building products that didn’t make front page news and an outsider by many in the running for the CEO position. His main strategy that he is conveying is “mobile and cloud first” since “everything is becoming digital and software driven.” His vision contrasts Steve Ballmer’s view of a “devices and services” company. There are concerns regarding Bill Gates return since his departure from the day to day business activities in 2008. The concerns arise because it places questions on his ability to influence new products since he has been primarily focusing on his charitable foundations and his chairman duties which don’t probably include in depth discussions on product research and development. It looks like Microsoft has to make some decisions to change and focus on going in a new direction if it wants to maintain its place within in the market place. It has dominated for years in the enterprise business and PC computer space, but the world is going smaller to smartphones, tablets and apps on the web. It needs to stay above and in front of the curve to stay on top and adapt to spread its footprints in the right areas. Microsoft has to decide to focus on the Windows Phone or make its future with software and services