Article
Corporate Communications
Professor Florez
Research Paper
October 8, 2014
Harris-Stowe State University
On August 9th, 2014, the shooting of Michael Brown occurred in Ferguson, Missouri. Summer vacation had just begun and I traveled back to California to visit my family for the summer and as I’m sitting at the dinner table having dinner with my family the news comes on that a shooting had occur of a young man. At first I just thought it was another gang violence shooting but as I’m listening I heard he was gunned down by a police officer
There have been a lot of criticisms about the Ferguson shooting because a white police officer shot and killed an unarmed black male. The City of Ferguson and Police Department have had trouble addressing the incident that the city hired a PR firm called Common Ground Public Relations to help possibly defuse and bring clarity to an angry city. Now another criticism has aroused with the PR firm because they are said to be an “all-white” firm.
The advice I would give Mayor James Knowles is to be confident. Hiring a Public Relations firm when you as a major have a job to interact and heal your city says he’s afraid to speak out. Now that the city has hired Common Ground it has brought more criticism to city. I believe it has brought more hurt to the city than help because now people think the firm is an “all-white” firm.
As the Mayor of St. Louis you have to speak on behalf of the city. In rough situation they depend on you to make things right that’s the reason they elected you for Mayor without them you wouldn’t be where you are now. It is hard to believe in your city when the leader won’t speak out and has to have a Public Relations firm to help.
Professor Florez
Research Paper
October 8, 2014
Harris-Stowe State University
On August 9th, 2014, the shooting of Michael Brown occurred in Ferguson, Missouri. Summer vacation had just begun and I traveled back to California to visit my family for the summer and as I’m sitting at the dinner table having dinner with my family the news comes on that a shooting had occur of a young man. At first I just thought it was another gang violence shooting but as I’m listening I heard he was gunned down by a police officer
There have been a lot of criticisms about the Ferguson shooting because a white police officer shot and killed an unarmed black male. The City of Ferguson and Police Department have had trouble addressing the incident that the city hired a PR firm called Common Ground Public Relations to help possibly defuse and bring clarity to an angry city. Now another criticism has aroused with the PR firm because they are said to be an “all-white” firm.
The advice I would give Mayor James Knowles is to be confident. Hiring a Public Relations firm when you as a major have a job to interact and heal your city says he’s afraid to speak out. Now that the city has hired Common Ground it has brought more criticism to city. I believe it has brought more hurt to the city than help because now people think the firm is an “all-white” firm.
As the Mayor of St. Louis you have to speak on behalf of the city. In rough situation they depend on you to make things right that’s the reason they elected you for Mayor without them you wouldn’t be where you are now. It is hard to believe in your city when the leader won’t speak out and has to have a Public Relations firm to help.