Art Of Getting Customers
OPEN Forum Growth Guide:
The Art of
Getting Customers
Guy Kawasaki
STRICTLY BICYCLES
NELSON AND JOANNA GUTIERREZ
MEMBER SINCE 01
OPEN Forum: The Art of Getting Customers
1
As any business owner can tell you, acquiring new customers is the driving force behind successfully growing a company.
Thirty-five years ago, I started in the fine-jewelry busines, schlepping rings and pendants around the world. Since then, I’ve won customers across the spectrum, working with some of the most well-known brands as well as numerous small businesses.
Through these experiences, I’ve learned that are two kinds of businesses: those who are winning new customers, and those who are dying. There are also two kinds of entrepreneurs: those who want more customers, and those who are lying. This guide can help you grow your business by expanding your customer base.
ABOUT GUY KAWASAKI:
Currently the chief evangelist of Canva,
Guy Kawasaki has been helping companies get more customers for over two decades.
He is the author of thirteen books, including The Art of Social Media,
The Art of the Start, and Enchantment.
OPEN Forum: The Art of Getting Customers
2
Roll the DICEE
It’s much easier to win new customers when you’ve got great stuff or a great service.
Everything flows from quality—mediocrity is the enemy of small-business success.
Great products and services embody five attributes: depth, intelligence, completeness, empowerment, and elegance (DICEE).
DEPTH
INTELLIGENCE
COMPLETENESS
EMPOWERMENT
ELEGANCE
lots of features and power.
a solid understanding of people’s needs.
all the necessary support and services.
making people’s lives better.
a beautiful and simple design.
OPEN
OPENForum:
Forum:The
TheArt
Artof ofGetting GettingCustomers
Customers
33
No matter what product or service you offer, you can use the DICEE framework to help locate the sweet spot for your offering.
Take a look at the chart below. In the bottom right corner you have a valuable product or
The Art of
Getting Customers
Guy Kawasaki
STRICTLY BICYCLES
NELSON AND JOANNA GUTIERREZ
MEMBER SINCE 01
OPEN Forum: The Art of Getting Customers
1
As any business owner can tell you, acquiring new customers is the driving force behind successfully growing a company.
Thirty-five years ago, I started in the fine-jewelry busines, schlepping rings and pendants around the world. Since then, I’ve won customers across the spectrum, working with some of the most well-known brands as well as numerous small businesses.
Through these experiences, I’ve learned that are two kinds of businesses: those who are winning new customers, and those who are dying. There are also two kinds of entrepreneurs: those who want more customers, and those who are lying. This guide can help you grow your business by expanding your customer base.
ABOUT GUY KAWASAKI:
Currently the chief evangelist of Canva,
Guy Kawasaki has been helping companies get more customers for over two decades.
He is the author of thirteen books, including The Art of Social Media,
The Art of the Start, and Enchantment.
OPEN Forum: The Art of Getting Customers
2
Roll the DICEE
It’s much easier to win new customers when you’ve got great stuff or a great service.
Everything flows from quality—mediocrity is the enemy of small-business success.
Great products and services embody five attributes: depth, intelligence, completeness, empowerment, and elegance (DICEE).
DEPTH
INTELLIGENCE
COMPLETENESS
EMPOWERMENT
ELEGANCE
lots of features and power.
a solid understanding of people’s needs.
all the necessary support and services.
making people’s lives better.
a beautiful and simple design.
OPEN
OPENForum:
Forum:The
TheArt
Artof ofGetting GettingCustomers
Customers
33
No matter what product or service you offer, you can use the DICEE framework to help locate the sweet spot for your offering.
Take a look at the chart below. In the bottom right corner you have a valuable product or