2. "Royal Media" Denotative: A lifting jack is holding a huge LEGO toy brick, with a conspicuous red logo of LEGO on it. Connotative: LEGO brick is the best in the world. The quality of LEGO can be showed in public.
3. Icon
The lego of APPLE is familiar to most of people. Instead of the simple denotative meaning - a bite of an apple, it represents a implicit but universal conecpt that all technology has its shortcomings, and we need to learn to develop in order to approach perfection. The value of this picture encourages that "never stop correcting disadvantages as well as pursuing perfection".
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