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Arrow Loyalty Programme Enhancement

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Arrow Loyalty Programme Enhancement
Arvind Lifestyle Brands Ltd.
Brand:

Strategy to enhance the loyalty of the Arrow Aristocracy Program members
SIP Report submitted in partial fulfilment of the requirements for the PGDM programme

By Sreechand Nambiar

Supervisors: 1. Mr. Aashish Benjamin Oommen 2. Prof. Shiv Nath Sinha

Institute of Management Technology, Nagpur
2010-2012
Table of Contents 1. Acknowledgement........................................................................................................4 2. Executive Summary......................................................................................................5 3. Introduction..................................................................................................................6 a. Arvind Mills......................................................................................................6 b. Arvind Brands Limited....................................................................................6 4. Objectives of the study.................................................................................................9 5. The Apparel Industry and the Competition...............................................................9 c. Industry Overview............................................................................................9 d. Brand Communication...................................................................................11 e. Fashion Industry in India...............................................................................12 f. Change in the fashion industry......................................................................13 6. Arrow – The Brand....................................................................................................14 g. The Arrow collar man....................................................................................14 h. Arrow


Bibliography: http://www.arvindmills.com/ http://en.wikipedia.org/wiki/Arvind_Mills http://www.arrowlife.com/ http://sebi.gov.in
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