Arguments Against Racism In Advertising

Racism in Advertisements 2 Racism in Advertisements: Racism in commercials is so thick that one would have to live in an airtight vacuum not to choke on it. When you watch the Super Bowl, did you notice how few African Americans and Hispanics were in the commercials. These are the same commercials that have come to signify American democracy and pride throughout the world. Many commercials have portrayed blacks as cheap non-resourceful human. The effect was that advertising treated African American citizens as through they were invisible for many years, and they included them, grudgingly, for a long time almost exclusively, in massive advertising of unhealthy products such as fast food, tobacco, and alcoholic beverages. There is a clear indication that the advertising
Advertisers believe when blacks appear in commercials to help assist the whites in reaching other black consumers. In an influential article, Morry Roth, Racism in Advertisements 3 "Blacks Inroads Broadcasting"�(1985) argued that Afro Americans would advertise deodorant these days, as well as sanitary napkins , bras and just about anything else you can imagine. These products pitch is more revolutionary than you might think. Thirty years ago, as inside civil right movements joke was that Americans would have almost totally recovered from racism when black people were used in hygiene ads, since racist stereo types clustered around the notion that Negroes were dirty and smelled bad. In many other advertisements blacks seem to be targeted by advertisers especially in fast food commercials. For an example in a Burger King commercial it portrays blacks as very cheap and lazy people. A black lady is going on a bus, and the advertisers make it seem like she only has one dollar to get on the bus, she then sees the Burger King sign and decides to eat a single burger. This shows that blacks can not